{"id":2583,"date":"2021-11-21T15:12:46","date_gmt":"2021-11-21T15:12:46","guid":{"rendered":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/home-2\/"},"modified":"2023-05-10T03:04:05","modified_gmt":"2023-05-10T03:04:05","slug":"home-2","status":"publish","type":"page","link":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2583\" class=\"elementor elementor-2583\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca7541c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ca7541c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be10890\" data-id=\"be10890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02500f6 elementor-widget elementor-widget-heading\" data-id=\"02500f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.1 - 09-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Style &<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa8691 elementor-widget elementor-widget-heading\" data-id=\"9fa8691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">SUBSTANCES<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d763d5d elementor-widget elementor-widget-heading\" data-id=\"d763d5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">By Max Thors<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8363708 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"8363708\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baf5c30\" data-id=\"baf5c30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11499b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11499b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ebed809\" data-id=\"ebed809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfd6967 elementor-widget elementor-widget-text-editor\" data-id=\"cfd6967\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.1 - 09-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>April 20, 2023 &#8211; New York City. A first of its kind fashion show lit up the night from SoHo&#8217;s House of Cannabis.\u00a0<\/p><p>Befitting the date, the host was none other than the Korean-American &#8216;smokewear&#8217; label Sundae School in its debut runway showcase named &#8220;Let There Be Light.&#8221;\u00a0<\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">For the unfamiliar, Sundae School\u2019s niche is creating streetwear pieces meant to amplify the cannabis consumption experience, with a focus on comfortable pieces, distinctive patterns and utilitarian designs.\u00a0<\/span><\/p><p>The concept it birthed is an approach to building a cannabis brand using a two-pronged approach to sell plant products alongside an associated fashion line where each half supports the other\u2019s growth.\u00a0<\/p><p>The looks in the \u201cLet there Be Light\u201d collection reimagine the spectrum of stoners through an homage to the many avenues of life in the city, and presents a more diverse image of what a cannabis consumer looks like.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ff648 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75ff648\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e880062\" data-id=\"e880062\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65ab1f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ab1f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67f1241\" data-id=\"67f1241\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e44a10 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5e44a10\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.1 - 09-05-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/343606484_260397639889162_6936940086959345387_n-q65pm1ug8q8jwdz63kehb5r90t9y9vjdroj7btaejc.jpg\" alt=\"&quot;Yellow Cab&quot;\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/343640969_982532823100550_6120697499828469738_n-q65p9oay99an17ycd7tbha6rg69yxcem2fb1unn0go.jpg\" alt=\"&quot;Hard at Work&quot;\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/343569326_202173132582560_8775193804278840969_n-q65p7ov7tukuiuu3ycxo7s7qaw22ocj0glq5dmkxlk.jpg\" alt=\"&quot;BURN IT&quot;\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/343427934_754580776165057_7318807087123802071_n-q65p0qu5bx2kqkxaicuwsjb4aeafsuyeu86zq0vnko.jpg\" alt=\"&quot;Depop Link in Bio&quot;\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/343900734_1377199143135371_6034948829229392247_n-q65oq3bzvihl5oecpr34j831x6sokcnxdi0vx4oa3c.jpg\" alt=\"&quot;BLOOM FOR THE PEOPLE&quot;\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/343717718_596298639226687_1917586157695460662_n-q65ojuoki3y22vgo5jzaharvy3jygow2um3u7zxdeg.jpg\" alt=\"&quot;I&#039;m BUTNT OUT&quot;\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/344000555_953530932735042_5761725447919551845_n-1-q65oj68rkf0lp0g649ezogxwi2wewk723957qsxlw8.jpg\" alt=\"&quot;LADY LIBERTY \/ PAX DEI&quot;\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/343605956_1313253952593992_1669749549457970766_n-q65ohy2cn7c4jc8ca8bixa38kyy5usbo96he6sr40o.jpg\" alt=\"&quot;Nugkini&quot;\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous image<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next image<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-024cc68 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"024cc68\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cAll of this subversion is what we aspire to explore. Not for the sake of controversy, but for the sake of an elevated experience with cannabis\u2014elevated not just physically, but in terms of a higher form of education, too.\u201d<\/p><p>-Sundae School Founder Dae Lim to Vogue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-feca3d9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"feca3d9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d1c9796\" data-id=\"d1c9796\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-221be50 elementor-widget elementor-widget-text-editor\" data-id=\"221be50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The &#8220;Let There Be Light&#8221; showcase captures a unique moment in time for the cannabis industry. On New York&#8217;s first legal celebration of the official-unofficial international day of cannabis.<\/p><p>[EXPLAIN.]<\/p><p><span style=\"font-weight: 400;\">On a wider level, these types of frustrations and setbacks seem to be the one unifying factor in legal cannabis markets nationwide.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although dedicated fashion-cannabis industry crossovers are still in their early days, what lessons can be learned from some of the early adopters and trailblazers facilitating the marriage between these two industries?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cbb8829\" data-id=\"cbb8829\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec689ac elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ec689ac\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.1 - 09-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/CrrY16OPgK0\/?igshid=NTc4MTIwNjQ2YQ==\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/elementor\/thumbs\/344351556_639903641284008_503465439732216420_n-q65oc0ozjt81buu9w637p9xlqi5ubhslrue68zjh94.jpg\" title=\"344351556_639903641284008_503465439732216420_n\" alt=\"344351556_639903641284008_503465439732216420_n\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\"GRADUATION\" <br> <i>James Emmerman<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8d502e elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"c8d502e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-516372a\" data-id=\"516372a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f3d6f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3d6f9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3491229\" data-id=\"3491229\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b896a8 elementor-widget elementor-widget-heading\" data-id=\"4b896a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">Marketing Today's Smokewear Brands<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb3deef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb3deef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f9e8e\" data-id=\"65f9e8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89ff9f5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89ff9f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nadir Pearson is a brand strategy and business development specialist in the cannabis industry. He is the East Coast project lead for Cannaclusive, a consulting group meant to develop new brands and ensure fairer representation in the industry.\u00a0He is also a co-founder of Hybrid, a cannabis e-commerce platform \u2013 currently in development \u2013 seeking to resolve some of the challenges cannabis brands face trying to promote their goods on traditional platforms.\u00a0 Knowing how to navigate social media platforms&#8217; fickle standards can be\u00a0 \u00a0the difference between\u00a0success and failure for an up-and-coming brand. Pearson believes that marketing is part of what makes this embrace between fashion and cannabis \u201cinherent.&#8221;\u00a0\u00a0When social media is so complicated for an aspiring cannabis brand, clothing presents a path forwards with significantly less risk than relying on flower products to build a brand. Fashion is a visual-driven medium and is highly shareable both online and in-person.\u00a0Most major platforms, including Instagram, Twitter, YouTube and TikTok all prohibit cannabis products from being sold, and limit promotion to varying extents: be it age restrictions, restricting accounts or banning depictions of consumption.\u00a0\u00a0\u201cIf you have the most liberal or free to the left, Instagram is in the middle, and TikTok is to the\u00a0far\u00a0right,\u201d Pearson noted, widely gesturing out his hands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4409e73 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"4409e73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2579e18\" data-id=\"2579e18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49d2276 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49d2276\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5bb086e\" data-id=\"5bb086e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cab4750 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cab4750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A lot of this is simply by nature \u2013 fashion is a visual-driven medium and is shareable both online and in-person. When marketing on social media is so complicated for an aspiring cannabis brand, clothing presents a path forwards with significantly less risk than relying on flower products to build a brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Getting a post taken down is just one of many triggers that can cause a cannabis brand to be shadowbanned for a given time. Others include depicting consumption, linking to sales platforms, insufficient age verification and more, depending on the platform.\u00a0\u00a0This is a risk<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89effd elementor-widget elementor-widget-spacer\" data-id=\"f89effd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.1 - 09-05-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c7668a9\" data-id=\"c7668a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a05fd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c2a05fd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cThey were all together at one time, even if people didn\u2019t approve of it. You see the genesis of it, as those industries have flourished with people who are now effectively the trendsetters&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660a811 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"660a811\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; Pearson said.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-74d12cc\" data-id=\"74d12cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0923b06 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0923b06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>for discoverability: it shows up on fewer feeds, takes more keywords to search, detaches hashtags, and worst, platforms can do this without ever informing the user. For the inexperienced, that landscape might as well be a minefield. That\u2019s where clothing comes in clutch. Fashion products offer a solution for cannabis brands seeking more control over their social media presence and spread. Beyond that, Pearson says this open embrace of &#8216;kush couture&#8217; represents the culmination of a rich history of cannabis and streetwear cultures uplifting one another in a shared struggle against authorities seeking to and delegitimize them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-705f9c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"705f9c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52848fa\" data-id=\"52848fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63841b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63841b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4743f4d\" data-id=\"4743f4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c53010 elementor-widget elementor-widget-heading\" data-id=\"8c53010\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social Media Tips for Cannabis Brands<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e8f1c elementor-widget elementor-widget-accordion\" data-id=\"35e8f1c\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.1 - 09-05-2023 *\/\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-5651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">TikTok - Exponential Growth<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5651\"><ol><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Post often! &#8211; You can spam TikTok. Not curated like Instagram, so just be consistent.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use trending sounds + dances\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">DO NOT<\/span><span style=\"font-weight: 400;\"> use the words cannabis, weed, marijuana, or even \u201couid\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">DO NOT<\/span><span style=\"font-weight: 400;\"> smoke in the video as this will get you banned. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-5652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Instagram - A Classic<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5652\"><ol><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use the same ideas you have on TikTok to post Reels on Instagram.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">DO NOT<\/span><span style=\"font-weight: 400;\"> use the words cannabis, weed, marijuana, or even \u201couid\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">You can spell type cannabis or w33d if you use a number or code it. (<\/span><i><span style=\"font-weight: 400;\">This does not work on TikTok.<\/span><\/i><span style=\"font-weight: 400;\">)\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">DO NOT<\/span><span style=\"font-weight: 400;\"> promote any illegal sessions, activities or sale of cannabis. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-5653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">LinkedIn - Professional<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5653\"><ol><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Share accomplishments and lessons learned<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">You can type cannabis and use cannabis-specific hashtags on this platform (#cannabis, #cannabisinudstry, #cannabiseducation)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Great way to connect with career-minded people<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Connect with industry leaders here<\/span><\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-5654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Twitter - Community<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5654\"><ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Create 4-5 tweet threads of helpful resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">You can type cannabis and use cannabis-specific hashtags on this platform (#cannabis, #cannabisinudstry, #cannabiseducation)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Don\u2019t be scared to ask for a retweet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Join + reply to other twitter threads<\/span><\/li>\n<\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-091335d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"091335d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3180763\" data-id=\"3180763\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a8838 elementor-widget elementor-widget-text-editor\" data-id=\"86a8838\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sundae School&#8217;s approach to combining cannabis and fashion has helped it develop a brand voice that has thrived across social media platforms. <\/span><span style=\"font-weight: 400;\">Today, it boasts 116,000 followers on Instagram and 88,000 on TikTok under the handle @sundae.school on both.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;It actually has opened up a lot more creativity on the cannabis side because they\u2019re able to express themselves through what they wear and not just what cannabis products that they use,\u201d said Naomi Chi, Sundae School\u2019s head of growth marketing. <\/span><span style=\"font-weight: 400;\">Taking a playful community-oriented approach, it\u2019s not uncommon to see content like ASMR edible unboxings, reposting people and their dogs sporting matching Sundae School fleeces, joint rolling tutorials, Korean slang guides, and\u00a0 <\/span><span style=\"font-weight: 400;\">even just straight up asking their followers to help choose between potential designs. <\/span>\u201cAny new releases that we have, we try to take a more educational angle because we know that that does well, but even then, we get flagged or we&#8217;ll get shadow banned often. So yeah, it&#8217;s been difficult, but I think what it did for us was to push us to be more creative, you know, be more innovative,\u201d\u00a0Chi added.<span style=\"font-weight: 400;\"><br \/><\/span><\/p><p>In the face of difficult standards on social media, Sundae School\u2019s consistency to its\u00a0 brand voice has enabled it to gain the presence it has now: it feels much more like a team of creators than just a digital storefront. It prioritizes creativity, inclusivity, and individuality with a: \u201clet the product speak for itself\u201d ethos. All of those elements contribute towards the idea of smokewear brands like Sundae School providing a way for their customers to incorporate their brand affiliation into their daily lives, beyond what they choose to smoke.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb295c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3eb295c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b70472c\" data-id=\"b70472c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9022e43 elementor-widget elementor-widget-heading\" data-id=\"9022e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">Sundae School's 10 Commandments<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45aee92 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"45aee92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e58aaf5\" data-id=\"e58aaf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9de5123\" data-id=\"9de5123\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c49c8 elementor-widget__width-inherit e-transform elementor-invisible elementor-widget elementor-widget-music-player\" data-id=\"39c49c8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_transform_scaleX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"music-player.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article id=\"arbitrary-instance-69d0f47dbcc03\" class=\"iron_widget_radio srp_player_button\"><div class=\"iron-audioplayer  sonaar-no-artwork srp_hide_progressbar sr_waveform_ playlist_has_no_ctas\" id=\"arbitrary-instance-69d0f47dbcc03-54d8a32c8f\" data-id=\"arbitrary-instance-69d0f47dbcc03\" data-albums=\"2957\"data-url-playlist=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/?load=playlist.json&#038;title=&#038;albums=2957&#038;feed_title=&#038;feed=&#038;feed_img=&#038;el_widget_id=&#038;artwork=&#038;posts_per_pages=-1&#038;all_category=&#038;single_playlist=&#038;reverse_tracklist=&#038;audio_meta_field=&#038;repeater_meta_field=&#038;import_file=&#038;rss_items=-1&#038;rss_item_title=\" data-sticky-player=\"\" data-shuffle=\"\" data-playlist_title=\"\" data-scrollbar=\"\" data-wave-color=\"\" data-wave-progress-color=\"\" data-spectro=\"\" data-no-wave=\"\" data-hide-progressbar=\"1\" data-progress-bar-style=\"\"data-feedurl=\"0\" data-notrackskip=\"\" data-no-loop-tracklist=\"\" data-playertemplate =\"skin_boxed_tracklist\" data-hide-artwork =\"1\" data-speedrate=\"1\" \" data-tracks-per-page=\"\" data-adaptive-colors=\"\" data-adaptive-colors-freeze=\"\" style=\"opacity:0;\"><div class=\"srp_player_boxed srp_player_grid\"><div class=\"album-player\"><div class=\"srp_player_meta\"><\/div><div class=\"srp_control_box\">\n            <div class=\"srp-play-button play srp-play-button-label-container sricon-play\" href=\"#\" style=\"\">\n                <div class=\"srp-play-button-label\" aria-label=\"Play\">Play<\/div>\n                <div class=\"srp-pause-button-label\" aria-label=\"Pause\">Pause<\/div>\n            <\/div><div class=\"srp_wave_box\"> <div class=\"player sr_player__inline \" ><div class=\"sr_progressbar\">\n                <div id=\"arbitrary-instance-69d0f47dbcc03-1a7675fff1-wave\" class=\"wave\">\n                \n            <div class=\"sonaar_fake_wave\" >\n                <audio src=\"\" class=\"sonaar_media_element\"><\/audio>\n                <div class=\"sonaar_wave_base\">\n                    <canvas id=arbitrary-instance-69d0f47dbcc03-container class=\"\" height=\"70\" width=\"2540\"><\/canvas>\n                    <svg><\/svg>\n                <\/div>\n                <div class=\"sonaar_wave_cut\">\n                    <canvas id=arbitrary-instance-69d0f47dbcc03-progress class=\"\" height=\"70\" width=\"2540\"><\/canvas>\n                    <svg><\/svg>\n                <\/div>\n            <\/div>\n                <\/div>\n                \n             <\/div><\/div><div class=\"srp_main_control\"><div class=\"control\"><div class=\"play\" style=\"opacity:0;\" aria-label=\"Play\">\n                <i class=\"sricon-play\"><\/i>\n            <\/div><div class=\"srp_track_cta\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"playlist\" id=\"playlist_arbitrary-instance-69d0f47dbcc03\"><div class=\"srp_tracklist\"><ul class=\"srp_list\"><\/ul><\/div><\/div><div class=\"album-store\"><\/div><\/div><script>if(typeof setIronAudioplayers !== \"undefined\"){ setIronAudioplayers(\"arbitrary-instance-69d0f47dbcc03\"); }<\/script><\/article>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0811cf elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f0811cf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Listen to Naomi talk about crafting Sundae School&#8217;s voice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8998397 elementor-widget elementor-widget-image\" data-id=\"8998397\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/thumbo-300x300.png\" class=\"attachment-medium size-medium wp-image-2961\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/thumbo-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/thumbo-150x150.png 150w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/thumbo-250x250.png 250w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/thumbo.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ee406ce\" data-id=\"ee406ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-354e681 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"354e681\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a287db4\" data-id=\"a287db4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9cf4f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c9cf4f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><b style=\"font-style: inherit;\">\uc8fc\uc81c \ud30c\uc545 &#8211;&nbsp;<\/b><b style=\"font-style: inherit;\">Know Thyself<\/b><\/p>\n<p class=\"p1\"><b style=\"font-style: inherit;\">&nbsp;<\/b><\/p>\n<p class=\"p1\"><b>\ub77c\uc774\ud130 \ud760\uce58\uae30 \uae08\uc9c0 &#8211;<\/b><b style=\"font-style: inherit;\">Thou shalt not steal<\/b><\/p>\n<p class=\"p1\"><b style=\"font-style: inherit;\">lighters<\/b><\/p>\n<p class=\"p1\"><b style=\"font-style: inherit;\"><br><\/b><\/p>\n<p class=\"p1\">\n<\/p><p class=\"p1\"><b style=\"font-style: inherit;\">\uc544\ub294\uac83\uc774 \ud798\uc774\ub2e4 &#8211;&nbsp;<\/b><b style=\"font-style: inherit;\">Knowledge is Power<\/b><\/p>\n<p class=\"p1\"><b>&nbsp;<\/b><\/p>\n<p class=\"p1\"><b>\uae38\ube75\uae08\uc9c0 &#8211;&nbsp;<\/b><b style=\"font-style: inherit;\">The World Is Not Your<\/b><\/p>\n<p class=\"p1\"><b>Ashtray<\/b><\/p>\n<p class=\"p1\"><b style=\"font-style: inherit;\">&nbsp;<\/b><\/p>\n<p class=\"p1\"><b>\ud5a5\uae30\ub97c \ub9e1\uc544\ub77c-&nbsp;<\/b><b style=\"font-style: inherit;\">Stop and Smell the<\/b><\/p>\n<p class=\"p1\"><b>Flowers<\/b><\/p>\n<p class=\"p1\">\n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ab67af\" data-id=\"4ab67af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf386e5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cf386e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><b style=\"font-style: inherit; color: var( --e-global-color-text );\">\uc0b4\uc0dd\uc720\ud0dd &#8211;&nbsp;<\/b><b style=\"font-style: inherit;\">Thou Shalt Not Kill Unless<\/b><\/p>\n<p class=\"p1\"><b> They Are Mosquitos<\/b><\/p><p class=\"p1\"><b><br><\/b><\/p>\n<p class=\"p1\"><b style=\"font-style: inherit;\">\ub9ac\uadf8 &#8211;&nbsp;<\/b><b style=\"font-style: inherit; color: var( --e-global-color-text );\">Honor Your Father and<\/b><\/p>\n<p class=\"p1\"><b style=\"font-style: inherit; color: var( --e-global-color-text );\">&nbsp;Mother.<\/b><\/p><p class=\"p1\"><b style=\"font-style: inherit; color: var( --e-global-color-text );\"><br><\/b><\/p>\n<p class=\"p1\"><b style=\"font-style: inherit;\">\uc77c\uc694\uc77c \ud734\uc2dd &#8211;&nbsp;<\/b><b style=\"font-style: inherit;\">Remember to Keep Holy<\/b><\/p>\n<p class=\"p1\"><b> the Sabbath Day<\/b><\/p>\n<p class=\"p1\"><b><br><\/b><\/p>\n<p><\/p>\n<p class=\"p1\"><b>\ucc29\ud558\uac8c \uc0b4\uc544\ub77c &#8211;&nbsp;<\/b><b style=\"font-style: inherit;\">Thou Shalt not Exude<\/b><\/p>\n<p class=\"p1\"><b>Negative Vibrations<\/b><\/p>\n<p class=\"p1\"><b><br><\/b><\/p>\n<p><\/p>\n<p class=\"p1\"><b>\ud658\uc5b8\uc801 \uc0ac\uc0c1 \uae08\uc9c0 &#8211;&nbsp;<\/b><b style=\"font-style: inherit;\">Thou Shalt not be<\/b><\/p>\n<p class=\"p1\"><b>&nbsp;Reductive<\/b><\/p>\n<p class=\"p1\"><b>&nbsp;<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186c259 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"186c259\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0abfd93\" data-id=\"0abfd93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd977b elementor-widget elementor-widget-text-editor\" data-id=\"4dd977b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Communal Cowboy is an Austin-based CBD and western-wear brand first envisioned in 2019. Despite the fact that its primary goods are federally legal hemp products, founder Justin Dumbeck explained how developing an identity in fashion helped circumvent some of the major challenges of running a cannabis business from Texas. <\/span><span style=\"font-style: inherit;\">In mid-2020, Texas had proposed a ban on smokable hemp altogether. Communal Cowboy was on the verge of moving its cannabis operations to Los Angeles, and Dumbeck was finding it \u201cvirtually impossible\u201d to advertise on social media.\u00a0<\/span><span style=\"text-align: right; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Over the course of six months, Communal Cowboy\u2019s team gathered designs, created a website and started taking photoshoots for its first \u2018Get Lost\u2019 collection.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-db17d3a\" data-id=\"db17d3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecbe519 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ecbe519\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cIt&#8217;s a very good feeling. It&#8217;s also a double edged sword because it&#8217;s almost as if I&#8217;m running two separate companies.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd8454 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3fd8454\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; Dumbeck said.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f1ce127\" data-id=\"f1ce127\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8911ce elementor-widget elementor-widget-text-editor\" data-id=\"d8911ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&nbsp;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">By the end of 2020, \u201cIt took off, started making just as much money or more than the hemp products\u201d Dumbeck said.&nbsp;&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Because of this rapid growth, Communal Cowboy heavily focused on developing the clothing side of the brand. The following, Dumbeck focuses on learning the ins-and outs of garment productions such as manufacturers, designs, materials and logistics.&nbsp;&nbsp;\u201cIt&#8217;s a very good feeling. It&#8217;s also a double edged sword because it&#8217;s almost as if I&#8217;m running two separate companies.\u201d&nbsp;<\/span><span style=\"font-size: var( --e-global-typography-text-font-size ); font-style: inherit; font-weight: var( --e-global-typography-text-font-weight ); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">That pressure of understanding two very different business worlds demands flexibility and optimization; precisely why Dumbeck\u2019s priority for 2023 is focusing on the marriage between both sides in the purpose of merging his customer bases.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ee3cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81ee3cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6650d34\" data-id=\"6650d34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2370120 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2370120\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">PRODUCT SYNERGY - IT'S \"BY DESIGN.\"<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89d289 elementor-widget__width-inherit e-transform elementor-invisible elementor-widget elementor-widget-music-player\" data-id=\"f89d289\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_transform_scaleX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"music-player.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article id=\"arbitrary-instance-69d0f47dc4e3e\" class=\"iron_widget_radio srp_player_button\"><div class=\"iron-audioplayer  sonaar-no-artwork srp_hide_progressbar sr_waveform_ playlist_has_no_ctas\" id=\"arbitrary-instance-69d0f47dc4e3e-8e7ccb9c35\" data-id=\"arbitrary-instance-69d0f47dc4e3e\" data-albums=\"3145\"data-url-playlist=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/?load=playlist.json&#038;title=&#038;albums=3145&#038;feed_title=&#038;feed=&#038;feed_img=&#038;el_widget_id=&#038;artwork=&#038;posts_per_pages=-1&#038;all_category=&#038;single_playlist=&#038;reverse_tracklist=&#038;audio_meta_field=&#038;repeater_meta_field=&#038;import_file=&#038;rss_items=-1&#038;rss_item_title=\" data-sticky-player=\"\" data-shuffle=\"\" data-playlist_title=\"\" data-scrollbar=\"\" data-wave-color=\"\" data-wave-progress-color=\"\" data-spectro=\"\" data-no-wave=\"\" data-hide-progressbar=\"1\" data-progress-bar-style=\"\"data-feedurl=\"0\" data-notrackskip=\"\" data-no-loop-tracklist=\"\" data-playertemplate =\"skin_boxed_tracklist\" data-hide-artwork =\"1\" data-speedrate=\"1\" \" data-tracks-per-page=\"\" data-adaptive-colors=\"\" data-adaptive-colors-freeze=\"\" style=\"opacity:0;\"><div class=\"srp_player_boxed srp_player_grid\"><div class=\"album-player\"><div class=\"srp_player_meta\"><\/div><div class=\"srp_control_box\">\n            <div class=\"srp-play-button play srp-play-button-label-container sricon-play\" href=\"#\" style=\"\">\n                <div class=\"srp-play-button-label\" aria-label=\"Play\">Play<\/div>\n                <div class=\"srp-pause-button-label\" aria-label=\"Pause\">Pause<\/div>\n            <\/div><div class=\"srp_wave_box\"> <div class=\"player sr_player__inline \" ><div class=\"sr_progressbar\">\n                <div id=\"arbitrary-instance-69d0f47dc4e3e-74ac798180-wave\" class=\"wave\">\n                \n            <div class=\"sonaar_fake_wave\" >\n                <audio src=\"\" class=\"sonaar_media_element\"><\/audio>\n                <div class=\"sonaar_wave_base\">\n                    <canvas id=arbitrary-instance-69d0f47dc4e3e-container class=\"\" height=\"70\" width=\"2540\"><\/canvas>\n                    <svg><\/svg>\n                <\/div>\n                <div class=\"sonaar_wave_cut\">\n                    <canvas id=arbitrary-instance-69d0f47dc4e3e-progress class=\"\" height=\"70\" width=\"2540\"><\/canvas>\n                    <svg><\/svg>\n                <\/div>\n            <\/div>\n                <\/div>\n                \n             <\/div><\/div><div class=\"srp_main_control\"><div class=\"control\"><div class=\"play\" style=\"opacity:0;\" aria-label=\"Play\">\n                <i class=\"sricon-play\"><\/i>\n            <\/div><div class=\"srp_track_cta\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"playlist\" id=\"playlist_arbitrary-instance-69d0f47dc4e3e\"><div class=\"srp_tracklist\"><ul class=\"srp_list\"><\/ul><\/div><\/div><div class=\"album-store\"><\/div><\/div><script>if(typeof setIronAudioplayers !== \"undefined\"){ setIronAudioplayers(\"arbitrary-instance-69d0f47dc4e3e\"); }<\/script><\/article>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28c7647 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28c7647\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-de3f6fc\" data-id=\"de3f6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e47c9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f3e47c9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Listen to how cannabis can enhance the way clothes are engineered.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-297a398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"297a398\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7780a68\" data-id=\"7780a68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2323bc0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2323bc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">That future will be defined by the innovators who are creating products that demonstrate an untapped utility in designing smokewear.\u00a0<\/span><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">That can present itself in a number of ways \u2013 both Sundae School and Communal Cowboy express that utility through design.\u00a0<\/span><\/p><p><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Because the demand for new designs needed for herbal products is relatively low, the company could put more emphasis on keeping fresh designs that appeal to the Texas demographic.\u00a0<\/span><\/p><p><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Dumbeck accomplishes this with a conscious air of subtlety. That includes elements such, or smoking cowboys evoking the ever-classic Marlboro Man, but drawn with nods to psychedelic art styles.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">&#8220;I think if it&#8217;s overly heavy, it&#8217;s going to turn a lot of people off. You know, I can I can sell a t-shirt to a super stoner. I can sell the t-shirt to a 45 year old who grew up in the Ronald Reagan era. You know, I think normalizing cannabis is another reason why we wanted to do that.\u201d\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6706c0\" data-id=\"b6706c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee7108 elementor-widget elementor-widget-html\" data-id=\"dee7108\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Ca-V_TjFcv7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Ca-V_TjFcv7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Ca-V_TjFcv7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Communal Cowboy (@communalcowboy)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17fb462 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17fb462\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4274930\" data-id=\"4274930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8193661 elementor-widget elementor-widget-text-editor\" data-id=\"8193661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Design can extend beyond prints and patterns. Specifically, as these cannabis fashion brands have begun to experiment with the physical garments themselves. For example, Communal Cowboy sells tote bags made out of hemp fibers &#8211; which use dramatically less water than cotton.<\/span><\/p><p><span style=\"font-weight: 400;\">Earlier this year, Sundae School released its 2023 basics collection which offers\u00a0<\/span><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">wardrobe essentials like plain color sweats, tank tops, and boxers with built-in features meant to appeal to smokers, such as convenient stash pockets and adjustable sleeves.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d11de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d11de2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dd054ae\" data-id=\"dd054ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1f40fa elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f1f40fa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cNot to say that we, like, invented this niche thing or like we&#8217;ve created this avenue, but I think it&#8217;s just really cool to see other brands that are also not thinking outside the box.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-badec65 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"badec65\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; Chi said.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c20e0 elementor-widget elementor-widget-text-editor\" data-id=\"53c20e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Having a dedicated focus on product function helps smokewear brands stand out from traditional fashion labels as well as merchandise made by other cannabis companies. Moreover, it captures the essence of the niche: they\u2019re the only ones with the foresight to make these design choices and access to the markets that would get the most utility from them.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec24410 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"ec24410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3911e\" data-id=\"6c3911e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a8b171 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a8b171\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d08f67\" data-id=\"5d08f67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef3afd7 elementor-widget elementor-widget-heading\" data-id=\"ef3afd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">THE LUXURY CANNABIS QUESTION<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a1da96 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a1da96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab32496\" data-id=\"ab32496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e3017b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3017b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7e5b93\" data-id=\"b7e5b93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9dcf27 elementor-widget elementor-widget-text-editor\" data-id=\"b9dcf27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to fashion collaborations, cannabis brands have not been a stranger to those with deep wallets. <\/span><span style=\"font-weight: 400;\">Because these smokewear labels and collaborations are such novel concepts, it means that factors such as production costs, regulatory complexity, design and still-niche consumer base all contribute to high prices for these goods. <\/span><span style=\"font-weight: 400;\">T<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">here are cannabis consumers with resources to invest towards their lifestyle and achieving a specific experience. Prior to widespread legalization, the concept of high-end goods in this space was simply infeasible by nature.\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Today, the concept of luxury cannabis manifests itself across a spectrum: it can include carefully manicured strains, infused wellness products, artisan paraphernalia, carefully filtered THC concentrates, and, well \u2013of course\u2013 fashion accessories.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c714f4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c714f4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-961d6af\" data-id=\"961d6af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7da83c elementor-widget elementor-widget-text-editor\" data-id=\"b7da83c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0Potent Goods is a cannabis lifestyle brand founded in 2021 that emphasizes on presenting a \u201csensual and luxurious\u201d consumption experience. However, Potent Goods\u2019 approach differentiates itself from other smokewear brands from having a strong fashion legacy behind it, as well as and goal of curating its own world of consumption experiences. A large part of that curation comes through mother-son founders Gela Nash-Taylor and Travis Nash\u2019s ability to Illustrate a stylish and refined approach to being a social smoker.\u00a0<span style=\"font-weight: 400;\">Nash-Taylor, founder of Juicy Couture, has a legacy in streetwear that set a new standard for combining comfort and style.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">The knowledge that comes from<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0a\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-630f048\" data-id=\"630f048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6056cb6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6056cb6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cA lot of Gela\u2019s teachings that she learned from launching and running Juicy still hold true. \u201cProduct is King\u201d is something we hear a lot.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e21a0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"04e21a0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; Drain said.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ffcb5d3\" data-id=\"ffcb5d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a4df57 elementor-widget elementor-widget-text-editor\" data-id=\"4a4df57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-align: start; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">brand with that\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0staying power is immense.\u00a0<\/span><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">\u201c[Gela&#8217;s] expertise in business and branding is insane, I learn so much from her every day and am so incredibly lucky to work alongside her,\u201d said Devin Drain, Potent Goods\u2019 director of marketing. <\/span><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Having that foundation in the fashion world gives Potent goods the advantage of experience when it comes to designing and producing clothes, where its experimentation is primarily from its approach to incorporating cannabis into that formula.\u00a0<\/span><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">On first impression, that experience is apparent: Potent Goods\u2019 marketing is very intentional in portraying its consumption experience as \u2018luxurious and sensual\u2019- in fact, it\u2019s one of its mottos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d64f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d64f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fa1d6d2\" data-id=\"fa1d6d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feeb486 elementor-widget elementor-widget-text-editor\" data-id=\"feeb486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Potent Goods\u2019 approach splits its product into three primary product lines: Amplify, Muse, and Offline. These are Potent Goods\u2019 sativa, hybrid and indica strains respectively. The respective packaging has distinct patterns to evoke its vision of muted luxury.\u00a0<\/span><\/p><p>They offer apparel that matches those strain families, to make one\u2019s consumption preferences something they can express as an aesthetic. Windbreakers, crossbody bags, masks, and track pants, all of which are meant to evoke the same luxury direction of the cannabis.<\/p><p>Drain noted, \u201cI personally love wearing our Offline and Noir prints that feature cannabis plants in the print, it\u2019s a fun nod to the industry I love being a part of and oddly gives me a sense of pride.\u201d\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ce297d6\" data-id=\"ce297d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d6078e elementor-widget elementor-widget-video\" data-id=\"0d6078e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.1 - 09-05-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ascjcapstone.com\/terms\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/IMG_4913.mov\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c7d22 elementor-widget elementor-widget-text-editor\" data-id=\"47c7d22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Behind the scenes at a Potent Goods shoot\u00a0<\/p><p><em>Julianna Montanno<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-131ad19\" data-id=\"131ad19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8ed44f elementor-widget elementor-widget-text-editor\" data-id=\"c8ed44f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another element of Potent Goods\u2019 curation is that it bucks the industry\u2019s trend of emphasizing that the quality of a given strain is tied to how powerful it is. <\/span><span style=\"font-weight: 400;\">While that might be what a seasoned smoker seeks, it\u2019s not an inviting experience for new consumers. <\/span><\/p><p><span style=\"font-weight: 400;\">Both Potent Goods and Communal Cowboy have identified this as an issue they hope to alleviate. By focusing on a more refined experience, both Potent Goods and Communal Cowboy appeal to a wider range of consumers who are looking for a more nuanced and sophisticated approach to cannabis culture. <\/span><span style=\"font-weight: 400;\">Justin Dumbeck describes this through Communal Cowboy\u2019s philosophy of \u2018Ritualistic Relaxation,\u2019 which puts an emphasis in gaining calm &amp; clarity from his company\u2019s products.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbfaf61 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bbfaf61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a46ccc0\" data-id=\"a46ccc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc336a elementor-widget elementor-widget-heading\" data-id=\"4bc336a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Normalization or<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd409a6 elementor-widget elementor-widget-heading\" data-id=\"dd409a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">Commodification?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b2ada6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2b2ada6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94aad24\" data-id=\"94aad24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b61010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b61010\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aa6e3c6\" data-id=\"aa6e3c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc12eeb elementor-widget elementor-widget-text-editor\" data-id=\"dc12eeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The evolution of streetwear and cannabis from the informal to the formal economy have been marked by a shift in perception. The people and cultures that were once considered subversive and counterculture have now filled the role of tastemakers, with the weight of established industry seeking to tap into their economic potential.<\/span><\/p><p><span style=\"font-weight: 400;\">Streetwear\u2019s evolution into the fashion mainstream explains it like no other. In the early 1980s, streetwear pioneers emerged from a mix of hip-hop, skate and punk subcultures. All of them depicted drugs into their artistic expression to challenge the dominant narrative that they were criminals and deviants.<\/span><\/p><p>Many elements of today&#8217;s trends came directly from these movements. The foundations of streetwear largely informs today&#8217;s tastes that are largely taken for granted. Sneaker culture, athleisure, graphic tees, oversized silhouettes, are just a few aspects of today&#8217;s fashion that were birthed from streetwear subcultures.<\/p><p><span style=\"font-weight: 400;\">Iconic brands such as St\u00fcssy were born out of grassroots demand; They made clothing by hand and sold them at local stores or through their own networks of creatives. This approach gave streetwear a sense of authenticity and exclusivity that was hard to replicate by larger, mainstream brands.<\/span><\/p><p><span style=\"font-weight: 400;\">The War on Drugs further perpetuated racist and classist stereotypes, painting inner city youth as needing punishment rather than treatment.\u00a0 Essentially, the DIY nature of early streetwear led to further marginalization, leading to innovation contained with sub communities that were not taken seriously, or even demonized in its time. Now, mainstream culture which has now adopted both without necessarily giving credit to the original innovators.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5803f0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5803f0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-038334f\" data-id=\"038334f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57fdb7 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-timeline-widget-addon\" data-id=\"b57fdb7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"timeline-widget-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- ========= Timeline Widget  Addon For Elementor 1.4.3 ========= -->\r\n<div id=\"twae-wrapper-b57fdb7\" class=\"twae-wrapper twae-horizontal-timeline\">\r\n<div class=\"twae-wrapper-inside\">\r\n <div id=\"twae-slider-container-b57fdb7\" data-dir=\"\" data-slidestoshow=\"2\" data-autoplay=\"false\" class=\"twae-slider-container swiper-container\">\r\n <div  class=\"twae-slider-wrapper swiper-wrapper auto-height\"><div  id=\"twae-article-3224c4e\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">1985<\/div><div class=\"twae-label-small\">Early Streetwear Influences<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media full\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"675\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/index-1559771309.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/index-1559771309.png 1013w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/index-1559771309-300x200.png 300w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/index-1559771309-768x512.png 768w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/div><div class=\"twae-title\">Dapper Dan Brings DIY Couture to Streetwear.<\/div>\r\n                    <div class=\"twae-description\"><p>After being shut out by fashion houses, Dapper Dan invented techniques such as screen printing on leather, and designing fabrics for his elegant \"knock-ups.\" They used flashy high-end logos in streetwear styles. These pieces defined the look of early hip-hop icons such as LL Cool J, who Dan first styled in 1985.<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-48f5819\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">1986<\/div><div class=\"twae-label-small\">Ronald Reagan Era<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/04\/weaver4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/04\/weaver4.jpg 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/04\/weaver4-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">Reagan Goes to War<\/div>\r\n                    <div class=\"twae-description\"><p><span style=\"font-weight: 400\">Reagan passed the Anti-Drug Law of 1986, one of the most creating new mandatory minimum sentencing standards for drugs, and tailoring towards punishment over rehabilitation.<\/span><\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-7a822f5\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">1992<\/div><div class=\"twae-label-small\">Legal Action Against Streetwear<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/tingey-injury-law-firm-veNb0DDegzE-unsplash.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/tingey-injury-law-firm-veNb0DDegzE-unsplash.jpg 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/tingey-injury-law-firm-veNb0DDegzE-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">Copyright Lawsuits Shut Down Dapper Dan.<\/div>\r\n                    <div class=\"twae-description\"><p>In 1992, a copyright lawsuit led by Fendi and US Attorney Sonia Sotamayor for one of Dapper Dan's \"knock-up\" jacket Mike Tyson was photographed wearing. His boutique was shut down and he was blackballed from the industry.<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-38d82a8\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">1996<\/div><div class=\"twae-label-small\">Medical Legalization<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/MedMJ.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/MedMJ.png 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/MedMJ-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">California Legalizes Medical Cannabis<\/div>\r\n                    <div class=\"twae-description\"><p>California voters pass Proposition 215: the Compassionate Use Act of 1996 with 56% of the vote. It legalized possession, growth and use for paitients with a variety of long-term illnesses.<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-4ad03fe\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">2005<\/div><div class=\"twae-label-small\">'High' Fashion<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/04\/12303082_master.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/04\/12303082_master.png 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/04\/12303082_master-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">Luxury Brands Experiment<\/div>\r\n                    <div class=\"twae-description\"><p>Inspired by Paris Hilton, Dsquared's Spring\/Summer 2005 collection played with contrast, using the weed leaf to challenge notions of lowbrow\/highbrow expression in fashion.<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-2943cd4\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">2016<\/div><div class=\"twae-label-small\">California Legalization<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/gavivie.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/gavivie.png 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/gavivie-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">California Legalizes Recreational Cannabis<\/div>\r\n                    <div class=\"twae-description\"><p>57% of California voters approved Proposition 64, which legalized recreational cannabis use for all residents over the age of 21. It opened what is now the country's largest legal market. Maine, Massachusetts and Nevada passed recreational legalization that same year.<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-4e1cdcf\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">2018<\/div><div class=\"twae-label-small\">Luxury Adopts Streetwear<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/Virgil.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/Virgil.png 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/Virgil-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">Virgil Abloh becomes Louis Vuitton's Menswear Director<\/div>\r\n                    <div class=\"twae-description\"><p>Abloh, founder of OFF-WHITE, an industrial-inspired streetwear label was named the creative director for Louis Vuitton's men's lines. He was the first Black man to achieve a directorial role at a fashion house of that level.<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-bfd60d0\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">2020<\/div><div class=\"twae-label-small\">Expanding Legalization<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/vooooot.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/vooooot.png 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/vooooot-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">Record Number States Vote for Recreational Legalization.<\/div>\r\n                    <div class=\"twae-description\"><p>In the 2020 election, four states all passed ballot measures to legalize cannabis for recreational use: Arizona, Montana, South Dakota and New Jersey.\u00a0\u00a0<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><div  id=\"twae-article-3b12d5e\" class=\"twae-repeater-item twae-story swiper-slide twae-story-icon twae-position-40-50\"><div class=\"twae-story-line\"><\/div><div class=\"twae-labels\">\r\n                       <div class=\"twae-label-big\">2021<\/div><div class=\"twae-label-small\">Jay-Z's 'Greenprint'<\/div>\r\n                     <\/div><div class=\"twae-arrow\"><\/div><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-clock\"><\/i><\/div><div class=\"twae-content\"><div class=\"twae-media large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/monogram.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/monogram.png 750w, https:\/\/ascjcapstone.com\/spring-2023\/thors\/wp-content\/uploads\/2023\/05\/monogram-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"twae-title\">Jay-Z Invests into High-End Cannabis.<\/div>\r\n                    <div class=\"twae-description\"><p>Rapper and Hip-Hop mogul Jay-Z announced the launch of Monogram, his sleek high-end cannabis line, as part of a larger investment in cannabis products and individual companies.<\/p><\/div>                        \r\n                <\/div>\r\n        <\/div><\/div><\/div><\/div> <!-- Add Arrows -->\r\n            <div class=\"twae-button-prev\"><i class=\"fas fa-chevron-left\"><\/i><\/div>\r\n            <div class=\"twae-button-next\"><i class=\"fas fa-chevron-right\"><\/i><\/div>\r\n            <div class=\"twae-h-line\"><\/div>\r\n            <div class=\"twae-line-fill\"><\/div>\r\n<\/div><style type=\"text\/css\"><\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-176887a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176887a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ff57649\" data-id=\"ff57649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-560e657 elementor-widget elementor-widget-text-editor\" data-id=\"560e657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despite the political undertones of cannabis advocacy, the plant is now widely acceptable in the realm of high fashion. It was no longer just a symbol of counterculture, but overshadowed as a mainstream symbol of style, youthful rebellion and self-expression.<\/span><\/p><p><span style=\"font-style: inherit;\">By the early 2000s, products such as HUF\u2019s iconic \u201cplantlife\u201d leaf-print socks helped shift the plant\u2019s image towards being more of an \u2018easter egg\u2019 of sorts. <\/span><span style=\"font-weight: 400;\">In the following decade, a new wave of stoner-adjacent aesthetics began to seep into the fashion industry&#8217;s upper echelons as streetwear pioneers like Virgil Abloh began to recieve their flowers from the luxury sphere.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The once-controversial symbolism of cannabis, was now being presented by some of the most prominent names in fashion, including <\/span><span style=\"font-weight: 400;\">Alexander Wang<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Mara Hoffman<\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"font-weight: 400;\">Demna Gvasalia<\/span><span style=\"font-weight: 400;\">. Cannabis motifs were showcased with the same casual ease as the florals on a Hawaiian shirt.<\/span><\/p><p><span style=\"font-weight: 400;\">The shift was significant, as it highlighted the growing acceptance of cannabis in popular culture and signaled the plant&#8217;s emergence as a desirable commodity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It is essential to note that this change didn&#8217;t occur in a vacuum. Legal cannabis steadily grew into a multi-billion-dollar industry, with major capital jockeying for position and striving to capture their piece of the pie.\u00a0<\/span><span style=\"font-weight: 400;\">As it continues to move into the mainstream, it is clear that the once-feared plant has firmly established itself in the cultures of both fashion and commerce.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2a134a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2a134a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b0908b\" data-id=\"6b0908b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c203c elementor-widget elementor-widget-text-editor\" data-id=\"b0c203c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The act of embracing cannabis as a luxury product could be perceived as compromising its authenticity. The plant&#8217;s origins in counterculture, with its rebellious, anti-establishment connotations being at odds with the polished, upscale image of high couture.<\/span><\/p><p><span style=\"font-weight: 400;\">If normalization is the goal, then is streetwear being cannabis\u2019 foray into luxury sectors such a bad thing?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Working with Cannaclusive, Nadir Pearson has observed that attempts at high-end collaborations, endorsements and merchandising tend to favor those that can demonstrate their authenticity.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\u201cWhen you think about these celebrity brands, they don\u2019t have uber success, but the ones with that streetwear background have been the most successful,\u201d he said.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Following the direction from Sundae School\u2019s 4\/20 show, New York will be the market to keep an eye on. Pearson added: \u201cIt\u2019s only as effective as the marketers and brands around it. You didn\u2019t have Seth Rogen coming out with different luxury items before. It was a bong or something that you had to keep in a drawer.\u201d<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">However, it is important to recognize that the answer to this question is not straightforward, and there are both positive and negative outcomes to consider.\u00a0\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">On one hand, creating a high-end consumer cannabis culture has the potential to increase its acceptance and reduce the stigma associated with it. By elevating the plant to the level of high fashion, it could become more accessible to broader markets and offer experiences that defy tired stereotypes and misconceptions.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">On the other hand, there is also a risk that by commodifying cannabis, the sociopolitical issues around the plant could be further eroded.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">There is a concern that repurposing cannabis within high fashion could dilute the sociopolitical context the plant exists within, leaving it vulnerable to co-option by inauthentic actors looking for the next hot trend to ride or slap a logo on top of. Cannabis\u00a0<\/span><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">has a complicated history of prohibition, where countless people who worked to build the culture and knowledge around this plant remain incarcerated to this day. That reality must be reckoned with as the cannabis industry grows into a powerful economic force.\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Style &#038; SUBSTANCES By Max Thors April 20, 2023 &#8211; New York City. A first of its kind fashion show lit up the night from SoHo&#8217;s House of Cannabis.\u00a0 Befitting the date, the host was none other than the Korean-American &#8216;smokewear&#8217; label Sundae School in its debut runway showcase named &#8220;Let There Be Light.&#8221;\u00a0 For &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ascjcapstone.com\/spring-2023\/thors\/\"> <span class=\"screen-reader-text\">Home<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_mi_skip_tracking":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-2583","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/pages\/2583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/comments?post=2583"}],"version-history":[{"count":406,"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/pages\/2583\/revisions"}],"predecessor-version":[{"id":3149,"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/pages\/2583\/revisions\/3149"}],"wp:attachment":[{"href":"https:\/\/ascjcapstone.com\/spring-2023\/thors\/index.php\/wp-json\/wp\/v2\/media?parent=2583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}