{"id":132,"date":"2024-04-29T15:21:05","date_gmt":"2024-04-29T15:21:05","guid":{"rendered":"https:\/\/ascjcapstone.com\/spring-2024\/ashick\/?p=132"},"modified":"2024-05-02T19:58:09","modified_gmt":"2024-05-02T19:58:09","slug":"cj-haddad-studied-online-tutorials-to-learn-how-to-do-her-own-gel-manicures","status":"publish","type":"post","link":"https:\/\/ascjcapstone.com\/spring-2024\/ashick\/index.php\/2024\/04\/29\/cj-haddad-studied-online-tutorials-to-learn-how-to-do-her-own-gel-manicures\/","title":{"rendered":"The growing DIY nail industry in response to economic uncertainty"},"content":{"rendered":"\n

CJ Haddad studied online tutorials to learn how to do her own gel manicures. <\/p>\n\n\n\n

The USC junior used to go frequent salons as a teenager and enjoyed having her nails done, but the high price point, especially in Los Angeles, pushed her to make a switch.  <\/p>\n\n\n\n

\u201cWhen I started handling my own budget as an adult, it just didn’t really feel like an expense that was worth it, even though I wanted to have pretty nails.\u201d  <\/p>\n\n\n

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Haddad’s nails, courtesy of Haddad. <\/figcaption><\/figure><\/div>\n\n\n

Haddad\u2019s new Do-It-Yorself, or DIY, nail routine is part of the $10.9 billion global nail care market<\/a> in the U.S. and the growing at-home nail product industry. Economic uncertainty and increasing inflation have driven many consumers to look for ways to cut costs. <\/p>\n\n\n\n

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Inflation in the U.S. rose between 2023 to 2024 and overall has been much higher<\/a> since 2020. This has caused consumers to be less likely to splurge or buy luxurious items, and even lose brand loyalty.<\/a><\/p>\n\n\n\n

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