{"id":25,"date":"2024-04-03T18:52:44","date_gmt":"2024-04-03T18:52:44","guid":{"rendered":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/?page_id=25"},"modified":"2026-03-09T18:00:25","modified_gmt":"2026-03-09T18:00:25","slug":"women-in-the-drivers-seat","status":"publish","type":"page","link":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/","title":{"rendered":"Women in the Driver&#8217;s Seat"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center\">Formula 1, Media Representation, and the Female Future of Motorsport<\/h2>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ashley @ Race Service\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/vW-QdeA5Tm0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color\">\u201cFemale interest in motorsport doubled in just four years, from 2016 to 2020. \u201d<\/h2>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-wide wp-embed-aspect-16-9 wp-has-aspect-ratio\">And we&#8217;re just getting started. <\/p>\n\n\n\n<p class=\"has-text-align-wide wp-embed-aspect-16-9 wp-has-aspect-ratio\">Visible diversity and inclusion is crucial, because you can\u2019t be what you can\u2019t see. Women need relatable role models, and everyone needs to see women succeeding in prominent roles to further challenge traditional mindsets and belief systems.<\/p>\n\n\n\n<p>Antigone &#8220;Tiggy&#8221; Valen is one of those role models. Valen is a host and co-founder of &#8220;F1R THE GIRLS,&#8221; a podcast covering Formula 1 from a female perspective. Like Ashley and many fans, she found her passion for the sport after watching the hit Netflix show &#8220;Drive to Survive&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"864\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/JOUR414-Bios.gif\" alt=\"\" class=\"wp-image-41\"\/><figcaption class=\"wp-element-caption\">Photo Credit: Tiggy Valen<\/figcaption><\/figure>\n\n\n\n<p>&#8220;Drive to Survive&#8221; has become a crucial gateway to usher in new fans of the sport; according to a 2022 <a href=\"https:\/\/www.statista.com\/statistics\/1311012\/drive-to-survive-new-fan-impact\/\" data-type=\"link\" data-id=\"https:\/\/www.statista.com\/statistics\/1311012\/drive-to-survive-new-fan-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey<\/a>, 30% of American F1 fans stated that the docudrama was a major reason they became a fan of F1. <\/p>\n\n\n\n<p>That same year, &#8220;Drive to Survive&#8221; hit the <a href=\"https:\/\/www.forbes.com\/sites\/forbesdigitalcovers\/2024\/03\/08\/the-formula-book-excerpt-drive-to-survive-f1-real-housewives-of-monte-carlo-max-verstappen-christian-horner\/?sh=4d2db1658c0c\" target=\"_blank\" rel=\"noreferrer noopener\">top<\/a> of Netflix charts in 33 markets, with ESPN viewership in the United States of F1 Grands Prix more than <a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2024\/03\/11\/heres-why-formula-1-racing-is-growing-in-popularity-with-women\/?sh=76ff115b137c\" data-type=\"link\" data-id=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2024\/03\/11\/heres-why-formula-1-racing-is-growing-in-popularity-with-women\/?sh=76ff115b137c\" target=\"_blank\" rel=\"noreferrer noopener\">doubling<\/a> from 2018 to 2022 alongside the Netflix show&#8217;s success. Notably, F1 CEO Stefano Domenicali shared in 2022 that women now make up 40% of global F1 fans.<\/p>\n\n\n\n<p>Numbers keep going up, with total race attendance in 2023 setting a record of <a href=\"https:\/\/f1destinations.com\/the-biggest-f1-grand-prix-attendances\/\">6.15 million<\/a>, up 50% from 2019, the year &#8220;Drive to Survive&#8221; debuted their first season. <\/p>\n\n\n\n<p>However, research by <a href=\"https:\/\/www.femalesinmotorsport.com\/post\/drive-to-survive-claire-williams-helps-make-season-six-the-second-best-for-women-s-speaking-time\" target=\"_blank\" rel=\"noreferrer noopener\">Females in Motorsport<\/a> revealed that out of nearly 40 total hours of &#8220;Drive to Survive&#8221; across 60 episodes, women spoke for slightly over an hour, making up just 2.65% of the run time.<\/p>\n\n\n\n<p>Evidently, even though female interest in motorsport has skyrocketed in recent years, the industry is still playing catch-up catering to the increasing female fanbase.<\/p>\n\n\n\n<p>&#8220;As I was consuming content and media and listening to podcasts, it just didn&#8217;t really feel like there were that many women talking about it, and there have been women in the sport for a long time but not nearly enough,&#8221; Valen said. <\/p>\n\n\n\n<iframe src='https:\/\/cdn.knightlab.com\/libs\/timeline3\/latest\/embed\/index.html?source=v2%3A2PACX-1vTh2l5sE4VxZY2uMm74KHVC7d7gJ9VScQtyUBWevmaovXgFbNE1Ak-CpLvdNg6gB0dyaME_5gpSdGnL&#038;font=Default&#038;lang=en&#038;initial_zoom=1' width='100%' height='650' webkitallowfullscreen mozallowfullscreen allowfullscreen frameborder='0' class='alignwide'><\/iframe>\n\n\n\n<p>That&#8217;s why Valen and her friends Chesa Sacchi and Sarah Hannigan created &#8220;F1R THE GIRLS&#8221; (FTG) in 2022, previewing and analyzing F1 races. They also regularly interview industry professionals across all fields in the sport.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Formula 1&amp;apos;s New Era + A Podcast Update\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/1WVECeMpuKjyU9cXRA3J8e?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&#8220;It&#8217;s incredibly important in any industry, but especially in sports and especially in Formula 1 where women unfortunately have been left out of the conversation for so long, to show young women\u2014whether they want to become fans, employees in motorsport, or a driver\u2014that there are mentors doing these things already and breaking those barriers,&#8221; Valen said.<\/p>\n\n\n\n<p>&#8220;F1R THE GIRLS&#8221; is in the top 1% of most followed podcasts on Spotify, with over 90% female listeners across 110 countries. As of March 2024, FTG has an audience of over 100,000 people and growing, across podcast listeners, social media followers, and Discord community members.<\/p>\n\n\n\n<p>&#8220;Now there are more and more female content creators in the space than ever, which is so great,&#8221; Valen said. &#8220;But we&#8217;re happy to to be a part of that and to give women a space that feels a little bit more welcoming, I think, than some of the traditional media and content out there.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">&#8220;When you go to a race and all the merchandise that is sold are hats for men and shirts that aren&#8217;t cut for a female body, that&#8217;s evidence that the space that you&#8217;re in is not built for women.&#8221; <\/mark><\/h2>\n\n\n\n<p>According to Emma Elsbecker, a freelance motorsports marketing consultant, this lack of a comfortable and welcoming space is &#8220;the crux of the issue.&#8221; She points out that there are very little opportunities for female fans to actively engage with the sport, namely through purchasing opportunities.<\/p>\n\n\n\n<p>&#8220;When you go to a race and all the merchandise that is sold are hats for men and shirts that aren&#8217;t cut for a female body, that&#8217;s evidence that the space that you&#8217;re in is not built for women,&#8221; Elsbecker said.<\/p>\n\n\n\n<p>&#8220;Female fans are always undervalued because we don&#8217;t have products for them to buy,&#8221; Elsbecker said. &#8220;It&#8217;s great that new fans can watch Formula 1 and can attend some races, but when you go to a race and all the merchandise that is sold are hats for men and shirts that aren&#8217;t cut for a female body, that&#8217;s evidence that the space that you&#8217;re in is not built for women.&#8221;<\/p>\n\n\n\n<p>Elsbecker believes that until women start showing up on fiscal reports, racing series and sponsors will overlook female audiences as an important fanbase.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"864\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/ema-bio.gif\" alt=\"\" class=\"wp-image-128\"\/><figcaption class=\"wp-element-caption\">Photo Credit: Emma Elsbecker<\/figcaption><\/figure>\n\n\n\n<p>Likewise, Valen believes that executive leaders need to recognize the purchasing power of female fans in order to sustain growth and interest.<\/p>\n\n\n\n<p>&#8220;We are good consumers in terms of consuming content, but also consuming merch, going to events, showing up, and bringing energy,&#8221; Valen said. &#8220;So I think it&#8217;s really important to to lean into that and to show that we can bring all that to the table.&#8221;<\/p>\n\n\n\n<p>Jacob Agajanian, the president and co-founder of Race Service, thinks it even goes beyond catering specifically to the basic conception of what the \u201cfemale fan\u201d wants. Apart from being a creative agency, Race Service also has a clothing line, featuring unisex products that intentionally do not distinguish between genders and latch on to the oversized streetwear trend. <\/p>\n\n\n\n<p>\u201cIt&#8217;s not about making super specific things, like a V-neck for women and stuff like that,\u201d he said. \u201cIt&#8217;s more so about the style.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-1024x549.png\" alt=\"\" class=\"wp-image-107\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-1024x549.png 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-300x161.png 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-768x412.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-1536x823.png 1536w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-2048x1098.png 2048w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-1200x643.png 1200w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-4.36.11-PM-1980x1062.png 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Credit: Race Service<\/figcaption><\/figure>\n\n\n\n<p>The merchandise sold at races claim to be unisex just like Race Service\u2019s items, but the difference lies in that Race Service deliberately designs their clothing that way, while the products displayed at racetracks are really just men\u2019s sizes that adopt the unisex label out of convenience.<\/p>\n\n\n\n<p>Lindsay Orridge, an expert in motorsport consulting and communications, also believes making merchandise more accessible and appealing to women, particularly through more thoughtful brand partnerships, will encourage long-term participation in the sport.<\/p>\n\n\n\n<p>\u201cIt might seem as simple as \u2018more female-focused brands should sponsor drivers and teams,\u2019 but I think that\u2019s an over-simplification of the opportunity,\u201d she said. \u201cNot all women align with female-focused brands, for example. I myself don\u2019t identify with traditional female beauty, cosmetics, and lifestyle brands, and I don\u2019t think I\u2019m alone in that.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"864\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/JOUR414-Bios-1-1.gif\" alt=\"\" class=\"wp-image-67\"\/><figcaption class=\"wp-element-caption\">Photo Credit: Lindsay Orridge<\/figcaption><\/figure>\n\n\n\n<p>Orridge points to Charlotte Tilbury\u2019s sponsorship of F1 Academy in February 2024 as an example. Charlotte Tilbury, a leading cosmetics brand, is the first female-founded brand and the first beauty brand to sponsor F1 Academy; F1 Academy is also Charlotte Tilbury\u2019s first ever sports sponsorship.&nbsp;<\/p>\n\n\n\n<p>Combined, these milestones signal a shared mission and new priority of empowering and appealing to young women\u2014a great start, but based on a somewhat constrained outlook.&nbsp;<\/p>\n\n\n\n<p>\u201cObviously bringing a brand like Charlotte Tilbury to F1 Academy was a great opportunity. It got headlines and attention as it was the first time anyone had done something like this,\u201d Orridge said. \u201c But in the long term, brands with wider female appeal should be considered too.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-1024x1024.jpeg\" alt=\"\" class=\"wp-image-108\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-1024x1024.jpeg 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-300x300.jpeg 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-150x150.jpeg 150w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-768x768.jpeg 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-1536x1536.jpeg 1536w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-2048x2048.jpeg 2048w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-1200x1200.jpeg 1200w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/CT-1980x1980.jpeg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Credit: Charlotte Tilbury<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">\u201cRepresentation is so important when it comes to young female fans seeing videos of another female on track, showing that that is a place that is accessible for them and meant for them.\u201d<\/mark><\/h2>\n\n\n\n<p>Additionally, Orridge and Elsbecker both emphasize the potential for female-focused fan experiences, and the importance of making them visibly accessible, to attract women long-term.&nbsp;<\/p>\n\n\n\n<p>\u201cRepresentation is so important when it comes to young female fans seeing videos of another female on track, showing that that is a place that is accessible for them and meant for them,\u201d Elsbecker said.<\/p>\n\n\n\n<p>She reflected on the 2024 NASCAR race in Austin, Texas, where a week-long initiative invited over 20 female influencers who shared their personal experiences navigating traditionally male-dominated fields in a series of speaker panels.<\/p>\n\n\n\n<p>\u201cI think smaller grassroots programs like that with influencers and how to connect them to the sponsor brands and the series themselves are a good way to start.\u201d<\/p>\n\n\n\n<p>NASCAR also released their own Netflix series in early 2024, titled \u201cNASCAR: Full Speed.\u201d But Sierra Ashley at Race Service notes that they haven\u2019t quite hit it on the head in the same way that F1 did with \u201cDrive to Survive,\u201d which successfully introduced the sport to people in a different way.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"864\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/sierra-bio-1.gif\" alt=\"\" class=\"wp-image-131\"\/><\/figure>\n\n\n\n<p>To further engage female audiences as well as younger audiences in general, Ashley believes the focus should be on tapping into social media platforms like TikTok and YouTube.<\/p>\n\n\n\n<p>\u201cPeople that are older have been watching it now for years and are already established fans of it,\u201d she said. \u201cThe younger audience is mostly on TikTok, so probably starting with a platform like that and just creating engaging content. What that content is, I don&#8217;t know exactly, but I feel like that\u2019s probably good way to go.\u201d<\/p>\n\n\n\n<p>Clearly, we\u2019ve barely scratched the surface and there are endless possibilities for the industry to increase female interest in the sport, sustaining engagement and driving further growth and revenue. Namely, the focus should be on creating better racing products, innovative brand partnerships, curated fan experiences, and new outlets to engage with younger audiences.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">&#8220;People just don&#8217;t understand the value and the purchasing power of female viewers and female fans.&#8221;<\/mark><\/h2>\n\n\n\n<p>But to make a lot of these things happen, we need more women in executive positions\u2014yet sparking that interest and opening the door for women begins with implementing these initiatives and making the space welcoming for women.&nbsp;<\/p>\n\n\n\n<p>Is it a circular problem?<\/p>\n\n\n\n<p>\u201cYou see this issue across industries, but especially in sports, that people just don&#8217;t understand the value and the purchasing power of female viewers and female fans,\u201d Elsbecker said. \u201cI think they&#8217;re just starting to turn that corner and see that it can be profitable long-term. But it takes at least one or two women high up in the industry with the power to make that move.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">\u201cThat\u2019s where things feel frustrating as a woman.\u201d&nbsp;<\/mark><\/h2>\n\n\n\n<p>Examining the pipeline to the top, Valen emphasizes that the lack of female talent at those levels reveals a lack of investment placed in developing and retaining those women for executive positions.<\/p>\n\n\n\n<p>\u201cYou can get women in the door at junior levels, but if you&#8217;re not creating a space for them to grow, for them to develop, for them to move up the organization, and you&#8217;re not showing them senior leader mentors who are women at the top, you start to lose a lot of women along the way,\u201d she said. \u201cThat\u2019s where things feel frustrating as a woman.\u201d&nbsp;<\/p>\n\n\n\n<p>Apart from women not holding top positions, there are very few that are recognized as the face of teams and companies.&nbsp;<\/p>\n\n\n\n<p>\u201cThat&#8217;s where the problem starts to rear its head for me,\u201d Valen said. \u201cIt&#8217;s about that retention along the way, and so I think it&#8217;s a more nuanced narrative than what gets portrayed in the media.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Women @ Race Service\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/1gsIS5_f__4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Additionally, Elsbecker highlights the restrictive practices of Liberty Media, the American mass media company that owns F1. They control media rights and who can be a sponsor, and many current Liberty Media executives hail from Bernie Ecclestone\u2019s time as CEO; Elsbecker coins the group as an \u201cold boy\u2019s club.\u201d<\/p>\n\n\n\n<p>\u201cA lot of that is going to have to ebb and flow to open themselves to newer advertising campaigns and partnerships,\u201d she said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">&#8220;I would like the stigma to change.&#8221;<\/mark><\/h2>\n\n\n\n<p>Outside of the boardrooms, another place that is lacking adequate female representation are STEM fields like engineering, mechanics, and strategy.<\/p>\n\n\n\n<p>This was a common discovery shared by my interviewees: they noticed that the women who currently work in motorsports tend to work along the lines of communications, marketing, brand strategy, and social media, rather than in those STEM roles.&nbsp;<\/p>\n\n\n\n<p>\u201cI would like the stigma to change,\u201d said Rachel Dawson, a senior at the University of Southern California aspiring to work in the sphere of F1 partnerships.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/f1-sound.wav\"><\/audio><figcaption class=\"wp-element-caption\">F1 car engines roaring as they race around the Monaco track at the 2023 Grand Prix<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"1024\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986-580x1024.jpg\" alt=\"\" class=\"wp-image-134\" style=\"width:342px;height:auto\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986-580x1024.jpg 580w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986-170x300.jpg 170w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986-768x1355.jpg 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986-870x1536.jpg 870w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986-1160x2048.jpg 1160w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986-1200x2118.jpg 1200w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4986.jpg 1284w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption class=\"wp-element-caption\">2023 F1 Monaco Grand Prix hairpin turn<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div style=\"height:500px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"1024\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4990-1-715x1024.png\" alt=\"\" class=\"wp-image-137\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4990-1-715x1024.png 715w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4990-1-209x300.png 209w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4990-1-768x1100.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4990-1-1073x1536.png 1073w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4990-1-1200x1719.png 1200w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_4990-1.png 1245w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><figcaption class=\"wp-element-caption\">Aston Martin car rounding the hairpin turn at 2023 F1 Monaco Grand Prix<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-1024x645.jpg\" alt=\"\" class=\"wp-image-135\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-1024x645.jpg 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-300x189.jpg 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-768x483.jpg 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-1536x967.jpg 1536w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-2048x1289.jpg 2048w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-1200x755.jpg 1200w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/IMG_1644-1980x1246.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Rolex Sign at 2023 F1 Monaco Grand Prix<\/figcaption><\/figure>\n\n\n\n<div style=\"height:285px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Rather than a lack of interest, this imbalance is potentially due to the inherent lack of women in STEM fields in general. And regardless of gender, there have always been few available roles in the motorsport industry, which Orridge and Dawson believe will always be a limiting factor, particularly in STEM-focused areas.<\/p>\n\n\n\n<p>\u201cF1 is a very niche thing,\u201d Dawson said. \u201cSo I think it&#8217;s even kind of harder to get women in STEM to be like, \u2018Hey, do you want to use your degree and use your skills and put it into motorsport?\u2019 Because you don&#8217;t have as many women that are interested in sport, or motorsport, for that matter. So you&#8217;ve got a small fraction, and then of that, the ones that are interested in F1 is an even smaller fraction.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"864\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/JOUR414-Bios-1.gif\" alt=\"\" class=\"wp-image-179\"\/><\/figure>\n\n\n\n<p>Ashley agrees that the gender imbalance is felt more in motorsport\u2019s STEM fields of work.<\/p>\n\n\n\n<p>\u201cIf I were a woman and I grew up loving math and engineering and I wanted to get into motorsport that way, I think that scene would look very different than entering the industry in a marketing or brand role,\u201d she said.<\/p>\n\n\n\n<p>\u201cBut they exist,\u201d Ashley said. \u201cI know they exist.\u201d<\/p>\n\n\n\n<p>Dawson points out that for more logistical and technically-focused STEM-related roles, there might not be as big of a difference in the impact of bringing in more women, compared to more creative roles like communications and brand strategy.<\/p>\n\n\n\n<p>\u201cBut at the same time if there&#8217;s no difference, then I think we should be seeing more gender equity, and we&#8217;re not,\u201d she said.<\/p>\n\n\n\n<p>As Dawson completes her USC World Bachelor in Business degree at the Universit\u00e0 Bocconi in Milan, she is the only woman on the executive board of the Automotive and Motorsport Student Society, serving as the organization\u2019s president. According to Dawson, around 10% of members of the professional organization are female.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/dawson2-1024x636.jpeg\" alt=\"\" class=\"wp-image-140\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/dawson2-1024x636.jpeg 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/dawson2-300x186.jpeg 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/dawson2-768x477.jpeg 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/dawson2-1200x745.jpeg 1200w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/dawson2.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Dawson and her team hosting a speaker panel in March 2024. <br>Photo Credit: Rachel Dawson<\/figcaption><\/figure>\n\n\n\n<p>\u201cYou&#8217;ve got girls who are interested in motorsport, but you&#8217;ve got even less who are considering it as a profession,\u201d she said.<\/p>\n\n\n\n<p>Dawson believes this divide between being a fan of motorsport and wanting to work in the industry is partly why there are not as many girls in the organization, as well as girls feeling intimidated to apply in the first place.<\/p>\n\n\n\n<p>That\u2019s why in 2020, Orridge founded the non-profit Driven by Diversity after seeing the need to help open the door and usher in the new generation of workforce members to the motorsport industry.<\/p>\n\n\n\n<p>Orridge also founded The Motorsport Collective in 2015. Initially, it acted as a cost-effective networking group for people who worked in motorsport. There were no restrictions on membership\u2014anyone and everyone at different career levels as well as varying specializations could join, for an annual membership fee of \u00a350 per year.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"72\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/3-1-1024x1024.png\" alt=\"\" class=\"wp-image-72\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/3-1-1024x1024.png 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/3-1-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/3-1-150x150.png 150w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/3-1-768x768.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/3-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Logo Credit: The Motorsport Collective<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"73\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/4-2-1024x1024.png\" alt=\"\" class=\"wp-image-73\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/4-2-1024x1024.png 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/4-2-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/4-2-150x150.png 150w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/4-2-768x768.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/04\/4-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u201cThe barrier to entry in motorsport is largely about getting a foot in the door to network with people who can help further your career, so I wanted to help do something about that,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>Dawson agrees that networking is a major reason behind how she built connections within the industry and is working towards a career in Formula 1.&nbsp;<\/p>\n\n\n\n<p>\u201cIt&#8217;s kind of frustrating, because it&#8217;s a very exclusive industry,\u201d she said. \u201cIt&#8217;s very much who you know, it&#8217;s also very difficult to get on the phone with any of these people, especially during the season it&#8217;s nearly impossible.\u201d<\/p>\n\n\n\n<p>Dawson reached out to over 150 people, cold emailing and LinkedIn messaging. Although she was repeatedly ghosted and rejected, her persistence as well as her passion for the sport ultimately paid off when she received opportunities to speak with industry professionals like Orridge, among many others.&nbsp;<\/p>\n\n\n\n<p>Ashley\u2019s start at Race Service follows a similar storyline.&nbsp;<\/p>\n\n\n\n<p>\u201cI thought that the only hubs for working in motorsport were either in like Indianapolis or England and Europe,\u201d she said. \u201cSo I was looking all over the place. I was applying to a lot of different things. I was in a deep hole on LinkedIn and I found Race Service.\u201d<\/p>\n\n\n\n<p>Although they weren\u2019t hiring at the time, Ashley cold-emailed Jacob Agajanian, the co-founder, and the rest is history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">&#8220;It&#8217;s a better environment than what I thought.&#8221;<\/mark><\/h2>\n\n\n\n<p>Despite facing media misrepresentation and the insular nature of the industry, these women offer a common hopeful realization that they have come to after successfully breaking barriers and paving their own paths.<\/p>\n\n\n\n<p>\u201cI feel like women in motorsport are pitied a lot and they&#8217;re just kind of looked at with puppy dog eyes, like they&#8217;re these little fragile things and it&#8217;s such an industry that&#8217;s against you,\u201d Dawson said. \u201cAnd that&#8217;s not typically what it is.\u201d<\/p>\n\n\n\n<p>\u201cI think mostly the issues that new people will encounter coming into the industry will be more to do with your lack of experience, network, and knowledge more than anything gender-specific,\u201d Orridge said. \u201cThat\u2019s not to say that I and other women haven\u2019t had unpleasant experiences whilst working in the industry, but I would happily say that 99% of the men I have and continue to work with are respectful, engaging and positive people who I feel proud to work alongside.\u201d<\/p>\n\n\n\n<p>\u201cWhat I found is that it&#8217;s a better environment than what I thought,\u201d Ashley said. \u201cEveryone has been very welcoming, very supportive, very kind, and I feel very much like an equal here in that we all have the same opportunities.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">&#8220;We are all better to have women at the table.&#8221;<\/mark><\/h2>\n\n\n\n<p>There&#8217;s still much more work to be done to create a truly inclusive environment. Yet, the resilience, determination, and talent of women in motorsports serve as a powerful reminder of the innovation and growth that is possible when those obstacles are challenged and female voices are amplified.&nbsp;<\/p>\n\n\n\n<p>&#8220;We are all better to have women at the table.&#8221; Valen said. &#8220;Women bring so much to the motorsport world, to the boardroom, to whatever it may be\u2014we have so much to offer and I just think if we&#8217;re not spotlighting the voices who are already doing that, it just becomes harder for younger women to be inspired and to see that they too can do that.&#8221;<\/p>\n\n\n\n<p>\u201cGetting towards the peak [of motorsport] for me would be like going out to a bar and being able to watch a race, like how you do for football or any other American sport,&#8221; Ashley said.&#8221;We&#8217;re so not there yet.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group alignwide has-primary-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-background-color has-text-color\" style=\"font-size:70px\">Words of Advice<\/h1>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-audio alignleft\"><audio controls src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/tiggy_mixdown-2.wav\"><\/audio><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Audio: Tiggy Valen<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-cover\" style=\"min-height:100vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-169\" alt=\"\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/1-2-1024x1024.png\" data-object-fit=\"cover\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/1-2-1024x1024.png 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/1-2-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/1-2-150x150.png 150w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/1-2-768x768.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/1-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\">&#8220;&#8221;Absolutely do it, but pick something that you&#8217;re really excited about and is authentic to where your interests lie. There&#8217;s tons of room to grow and to succeed in this space.&#8221;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-170\" alt=\"\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/2-2-1024x1024.png\" data-object-fit=\"cover\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/2-2-1024x1024.png 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/2-2-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/2-2-150x150.png 150w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/2-2-768x768.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/2-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\">&#8220;I would really encourage any woman looking to join the industry to not assume that they will be unwelcome\u2014far from it\u2014and that on the whole, you will be treated with professional respect by anyone that you work with. If you have the required skills and resilience to work in the industry, once you\u2019re in the door, you will find opportunities to have a career as long as you would like to. But it\u2019s worth noting that there are not thousands and thousands of jobs available in the F1 industry, and they are also largely focused geographically in the UK and small parts of Europe. Making a meaningful impact to me is more about being professional, resilient, strong, and being confident about voicing my opinions and ideas with anyone I work with, and most importantly of all: being myself.&#8221;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-cover\" style=\"min-height:100vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-173\" alt=\"\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/4-3-1024x1024.png\" data-object-fit=\"cover\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/4-3-1024x1024.png 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/4-3-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/4-3-150x150.png 150w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/4-3-768x768.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/4-3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\">&#8220;&#8221;Sometimes you won&#8217;t get an answer, sometimes you will, and even if a job or a connection doesn&#8217;t come out of talking to some person, it&#8217;s at least valuable just to hear their path and maybe that&#8217;ll help spark an idea for you.&#8221;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:100vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-174\" alt=\"\" src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/5-2-1024x1024.png\" data-object-fit=\"cover\" srcset=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/5-2-1024x1024.png 1024w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/5-2-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/5-2-150x150.png 150w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/5-2-768x768.png 768w, https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/5-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\">&#8220;Having another route for yourself to be able to grow in the company is important, because looking at the overall composition of these executive teams, most women are squared away in marketing\u2014which is an incredibly important department\u2014but if they are only in marketing that becomes a ship they can&#8217;t really direct as much compared to maybe bigger decision makers in the financing department or the partnerships and sponsorships.&#8221;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-audio alignleft\"><audio controls src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/sierra-advice_mixdown-1.wav\"><\/audio><\/figure>\n\n\n\n<p>Audio: Sierra Ashley<\/p>\n\n\n\n<figure class=\"wp-block-audio alignright\"><audio controls src=\"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/wp-content\/uploads\/2024\/05\/emma-advice_mixdown-1.wav\"><\/audio><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-right has-normal-font-size\">Audio: Emma Elsbecker<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Formula 1, Media Representation, and the Female Future of Motorsport \u201cFemale interest in motorsport doubled in just four years, from 2016 to 2020. \u201d And we&#8217;re just getting started. Visible diversity and inclusion is crucial, because you can\u2019t be what you can\u2019t see. Women need relatable role models, and everyone needs to see women succeeding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":96,"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/pages\/25\/revisions\/232"}],"wp:attachment":[{"href":"https:\/\/ascjcapstone.com\/spring-2024\/cliu1621\/index.php\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}