{"id":2,"date":"2026-01-28T19:18:07","date_gmt":"2026-01-28T19:18:07","guid":{"rendered":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/?page_id=2"},"modified":"2026-05-05T23:08:59","modified_gmt":"2026-05-05T23:08:59","slug":"full-article","status":"publish","type":"page","link":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/","title":{"rendered":"My Capstone Article"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After decades working for national media\u2019s biggest names, Paul Miller \u201cretired\u201d to Carmel-by-the-Sea in the 1990s. But instead of spending his days soaking in&nbsp; Carmel\u2019s stunning&nbsp; cliffsides, he did something a little closer to home: he bought a local newspaper out of destitute. Thirty years later, the <em>Carmel Pine Cone<\/em> is a well-funded, well-oiled machine that prints weekly and is free to the eager public. Miller\u2019s <em>Pine Cone<\/em> is a shining example of the Golden State\u2019s many thriving local news ecosystems, and a model for small-town press looking to beef up their ventures.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 42%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">In September 2025, in another corner of California, Aysha Pettigrew joined the <em>Merced Sun-Star<\/em> as a California Local News Fellow. Their two year stint at the paper is funded by a UC Berkeley initiative to increase the number of journalists at local publications around the state. In November, just two months into their very first reporting gig, McClatchy Media laid off every single staffer at the <em>Sun-Star <\/em>\u2014 except them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the fact that Pettigrew\u2019s salary was being paid for by the Berkeley program, and therefore not&nbsp; an employee that McClatchy could lay off, they and the fellowship team determined that the best idea was to have them stay and cover the community that had just lost multiple journalists. The fellowship\u2019s purpose was now more important than ever in Merced.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI knew that this was a possibility,\u201d they told me. \u201cBut I was like, \u2018I don&#8217;t know what my role is now.\u2019 I was hired to be the economic mobility reporter, and I was starting to carve out my beat and find my sources \u2026 now I kind of have to cover everything.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<em>Right: Aysha Pettigrew, fellow at the Merced Sun-Star. Photo courtesy of Pettigrew &amp; design by Jennifer Nehrer<\/em>)<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"622\" src=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/04\/aysha-photo.png\" alt=\"\" class=\"wp-image-184 size-full\" srcset=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/04\/aysha-photo.png 669w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/04\/aysha-photo-300x279.png 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the same state that hosts an intrepid team of reporters covering a small town within a small county Pettigrew is a newsroom of one, covering Merced County mostly on their own. Pettigrew\u2019s experience highlights a sometimes hidden aspect of California local journalism: all that glitters is not golden in the otherwise aptly named state.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Judging a Book by its Cover<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On paper, California\u2019s local news landscape seems to be thriving. Low-population counties in the state hold their own against some of the United States\u2019 biggest when it comes to the ratio of people per news outlet in the area. Three of California\u2019s smallest counties \u2014 Sierra, Modoc and Colusa \u2014 have the best ratios of people per outlet (including physical papers) in the state, and appear to be miles ahead of other major counties including DC, Cook County (Chicago), Kings and Queens Counties (New York City) and King County (Seattle). A simple set of statistical calculations paints a very positive \u2014 and significant \u2014 picture of the average Californian\u2019s ability to get local news about their county, with the exceptions of Stutter and Alpine, which both have zero local papers.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"1024\" src=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084653-746x1024.png\" alt=\"\" class=\"wp-image-187 size-full\" srcset=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084653-746x1024.png 746w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084653-219x300.png 219w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084653-768x1054.png 768w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084653.png 1037w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>This is a picture of a graph I produced for this project showing the ratio of residents in each California county per local news outlet. Counties with larger ratios (meaning more residents per outlet) are colored darker. This does not mean a smaller ratio is a healthier local news ecosystem, but it is something to consider.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Find the full, interactive graph on the <a href=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/multimedia-elements\/\" data-type=\"page\" data-id=\"19\">Multimedia Elements page<\/a>. <\/strong><\/em><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Matt Pearce, Director of Policy at Rebuild Local News, prefers to add a second statistic to present a fuller picture of who is bringing local news to California communities: RLN and Muck Rack\u2019s \u201c<a href=\"https:\/\/muckrack.com\/research\/local-journalist-index\">Local Journalist Index<\/a>,\u201d a tool that analyzes how many Local Journalist Equivalents there are in each US county. Local Journalist Equivalents, per the tool\u2019s website, are representative of the amount of journalists in the area who cover almost exclusively local matters.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 34%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>This is a picture of a graph I produced for this project showing the number of Local Journalist Equivalents in each California county per 100k residents, determined by Rebuild Local News and Muck Rack. Counties with larger ratios (meaning more LJEs per 100k residents) are colored darker. Larger ratios mean that the county has a larger percentage of journalists covering local matters. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Find the full, interactive graph on the <a href=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/multimedia-elements\/\" data-type=\"page\" data-id=\"19\">Multimedia Elements page<\/a>. <\/strong><\/em><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"1024\" src=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084727-749x1024.png\" alt=\"\" class=\"wp-image-188 size-full\" srcset=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084727-749x1024.png 749w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084727-219x300.png 219w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084727-768x1050.png 768w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-02-084727.png 1040w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe number of publications in a given location is useful for trying to establish access to information in some respects, but it may not measure production as accurately,\u201d Pearce said of building the tool. \u201cThere are a lot of different ways of measuring the decline in local news production, local news access, and this was our particular contribution to it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incidentally, California ranks near the bottom of the list for LJEs per 100,000 residents on average with just 6.1, placing it at 41st out of 50 states. Four California counties \u2014 Riverside, Fresno, San Bernardino and San Joaquin \u2014 rank among the ten lowest of US counties with populations higher than 500,000 when it comes to their LJE to population ratios. Riverside came in at second lowest with just 1.7 LJEs per 100,000 people.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><em>Interactive: Outlets versus LJEs<\/em><\/strong><\/h4>\n\n\n<div style=\"margin: auto\"><iframe loading=\"lazy\" frameborder=\"0\" class=\"juxtapose\" width=\"100%\" height=\"1400\" src=\"https:\/\/cdn.knightlab.com\/libs\/juxtapose\/latest\/embed\/index.html?uid=3ba16364-4640-11f1-ba1b-0e6f42328d7d\"><\/iframe><\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>This is an interactive element so you can directly compare the two graphs mentioned above. It was made using <a href=\"https:\/\/juxtapose.knightlab.com\/\" data-type=\"link\" data-id=\"https:\/\/juxtapose.knightlab.com\/\">Juxtapose JS<\/a>, and can also be found on the <a href=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/multimedia-elements\/\" data-type=\"page\" data-id=\"19\">Multimedia Elements<\/a> page. <\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Local Journalist Index also helps explain the situation in areas like Los Angeles, where several new publications have cropped up in just the last few months. While they do provide hope for the production of hyperlocal news, Pearce said a lot of what has happened is simply a redistribution of journalists in the area from legacy outlets like the LA Times to smaller, usually philanthropic ventures. Los Angeles County\u2019s high population means that it clocks in at 3.6 LJEs per 100,000 people, which Pearce said is on the lower end for both California and the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou have this situation where there&#8217;s a multiplication of titles in the county, but it&#8217;s not merely offsetting or creating the number of new journalist jobs that have been lost in the legacy side of the sector,\u201d Pearce said. \u201cThe number of publications, and the number of journalists and what we think of as \u2018productive capacity\u2019 are different things.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><em><strong>The Video: Take a look at what&#8217;s going on with local news startups in Los Angeles<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A look at LA&#039;s New Local News\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Cp1ed24fX5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Success Stories in CA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Miller\u2019s <em>Pine Cone<\/em> has virtually zero online presence. To read an article on your computer, the website takes you to the latest newspaper PDF file. A few ads run online, but the operation is funded entirely by its print advertising revenue. When I interviewed Miller to find out what has kept the <em>Carmel Pine Cone<\/em> up and running since he purchased it nearly 30 years ago, he chalked it up to a single guiding principle: \u201ccontent is king.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt doesn&#8217;t matter how great a software engineer you are if you don&#8217;t write good software, it doesn&#8217;t matter how great an author you are if you don&#8217;t write good books,\u201d said Miller, the self-proclaimed \u201cChief Light Bulb Changer\u201d at the <em>Pine Cone<\/em>. \u201cWhen I bought [the paper], I wanted to focus on the content, and that&#8217;s all I&#8217;ve ever done. And for some reason, the success has followed.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, the paper averages approximately $60,000 worth of advertising revenue per week, with special issues \u2014 such as the one that was on newsstands when I spoke to Miller \u2014 bringing in $100,000. Though the ad revenue is the <em>Pine Cone<\/em>\u2019s only source of profit, it is plenty to keep the paper printing and for Miller to pay his staff of 22 writers, editors and office employees \u2014 some of whom earn $100,000 a year. All of Miller\u2019s staff live in Monterey County and write for the paper either full or part-time, bringing true local journalism to county residents and visitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To measure success at the Pine Cone, Miller doesn\u2019t check the newsstands to see how many papers have been taken or his website analytics. Instead, he judges his success by the number of advertisers who stick with him. That, and the folder of positive reader emails he\u2019s labeled \u201cattaboys.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI haven&#8217;t ever done any marketing research,\u201d he said. \u201c[Advertisers] aren&#8217;t in the charity business. They&#8217;re all very hard nosed business people who are striving to make a living and send their kids to college. So if they spend $500 in the <em>Pine Cone<\/em>, they have their own reason for doing that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as the advertising pays the bills \u2014 which it does \u2014 Miller said he\u2019ll keep doing what keeps the advertisers coming. But what works for one outlet may not work for another. Other parts of California have taken different approaches to bringing more local journalists to their newsrooms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Los Angeles and Del Norte, two counties that could not be more different, an alternative strategy appears. Two philanthropically-supported local news initiatives have been thriving \u2013 both utilizing young residents interested in learning the ropes of journalism to fill local reporting gaps.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up north in Del Norte, California, the Redwood Voice is a youth-led media organization that employs high school and college-age students to help with reporting. Funded by grants from a few different nonprofits, the Voice\u2019s staff will also be going to local middle schools to teach reporting basics and media literacy, training the next generation of Del Norte journalists. Jessica Andrews, the Voice\u2019s news director, said she thinks this model is more effective than others in rural areas such as her own.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLocal news in California, particularly rural California, is going to be dependent on these kind of models that look outside the traditional box,\u201d she said. \u201cWhen it comes to newsgathering, we&#8217;re not necessarily relying on professional, full time reporters most of the time. Instead, we&#8217;re harnessing our youth and their energy and unique perspective.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And down in Southern California, a similar model is present. The LA Local <a href=\"https:\/\/dailytrojan.com\/2024\/12\/04\/boyle-heights-beat\/\">began in 2010<\/a> as the <a href=\"https:\/\/thelalocal.org\/boyle-heights-beat\/\">Boyle Heights Beat<\/a>, a small newsroom in Los Angeles that teaches high school students how to report and write a story about their community. In late 2025, it re-launched as three outlets covering a larger area of the city thanks to grants from the American Journalism Project and other news-oriented philanthropies.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 51%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Claudia Koerner, Managing Editor for Neighborhoods at the LA Local, said she joined because she felt that national media didn\u2019t have enough coverage of Los Angeles. What she said makes the LA Local stand out amongst a group of other new outlets in the area is both the focus on individual neighborhoods and the direct interactions that the initiative\u2019s staff have with their readers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c[Local news is] really a two way street,\u201d she said. \u201cWe&#8217;re informing our local audience, and they&#8217;re also talking back to us about whether the coverage is landing [and] what they need to know but don&#8217;t have the answers to. That kind of relationship is much different when you&#8217;re working in national media \u2014 even if you&#8217;re getting a million views, you might not really be hearing from anyone directly about what they think about the article.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<em>Right: The LA Local&#8217;s lobby with Claudia Koerner on a couch. Photo &amp; design by Jennifer Nehrer<\/em>)<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"553\" src=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/LA-Local-stylized.png\" alt=\"\" class=\"wp-image-204 size-full\" srcset=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/LA-Local-stylized.png 830w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/LA-Local-stylized-300x200.png 300w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/LA-Local-stylized-768x512.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Koerner said the work seems to be paying off. People have stopped by the Boyle Heights Beat office to deliver donations or offer tips about something going on in the neighborhood.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though Los Angeles and Del Norte have two very different news ecosystems, they\u2019ve both found a way to support their local news and community while involving the ones who will inherit it. In other areas, a more hyperlocal model requires a smaller approach.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/maybe-682x1024.png\" alt=\"\" class=\"wp-image-201 size-full\" srcset=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/maybe-682x1024.png 682w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/maybe-200x300.png 200w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/maybe.png 719w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Further south, La Jolla, a town in San Diego with a population of just about 40,000, has at least three hyperlocal news outlets or subsidiaries of larger ones. Elisabeth Frausto is officially the Senior Editor at one, <a href=\"http:\/\/lajolla.ca\">lajolla.ca<\/a>, but she is also the only journalist working at the publication. The \u201cinteractive digital media outlet\u201d was started by a La Jolla resident and is run by a team of four, Frausto and the founder included.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite covering an area with a relatively small population, lajolla.ca reaches 161,000 accounts on its Instagram \u2014 three times the population of its area of interest. Frausto attributes the strong readership and presence of so many hyperlocal outlets to a desire for community-focused journalism in San Diego.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI know that there&#8217;s a very insatiable hunger for local news, that community journalism thrives in their communities,\u201d she said. \u201cAnd the reason I think that there can be multiple outlets in one community like La Jolla, is that people really connect to people in their community, and they&#8217;re looking for different voices \u2026 They want as many voices as possible.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<em>Left: Elisabeth Frausto, senior editor at lajolla.ca. Photo courtesy of lajolla.ca &amp; design by Jennifer Nehrer<\/em>)<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Though they appear in wildly different areas of the state, communities in California have found ways to build not only successful local news ecosystems, but successful local journalist ecosystems as well. But California still has work to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Room for Improvement<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">As of spring 2026, Pettigrew is still the only full-time reporter at the <em>Merced Sun-Star<\/em>, despite that it prints three times per week. They also now write as a satellite reporter for the Modesto Bee, covering stories about Merced and working from the Bee\u2019s newsroom a few days each week \u2014 about a 40 minute drive from their home in Merced. Despite having their personal situation ironed out for the duration of the fellowship, Pettigrew faces a grim reality in their assigned city: there are never enough reporters at the <em>Sun-Star<\/em> to cover what needs to be written.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u201cSometimes in cities, it feels like there&#8217;s a lot of competition for stories,\u201d they said. \u201cBut here, sometimes I have five things I&#8217;d like to cover today, and I can only do two of them.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is when Pettigrew turns to two other California Local News Fellows at the Merced Focus, a nonprofit news site in the area, for help. They also get some service journalism coverage for the <em>Sun-Star<\/em> from reporters at other McClatchy-owned papers in California\u2019s Central Valley.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, Pettigrew has had to adjust to a new community and outlet mostly on their own, a process which they said involved a lot of different feelings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt felt overwhelming to feel like I have to figure out what the important things to cover in this community are, because I&#8217;m still getting to know the community,\u201d They said. \u201cThere are still lots of things that I don&#8217;t know about. How do I know that the story that I picked is actually the one that people care about the most, or will have an impact for people?\u201d<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Up in Humboldt County, Jennifer Cahill faces a similar problem: she is the editor-in-chief of a newspaper, the <em>North Coast Journal<\/em>, that has a total full-time staff of three. Cahill and her two other editors work out of a small office in Eureka, and every other contributor is a freelance writer who has another job. Cahill is the only one in the office who is allowed to work more than 40 hours per week, and though her official title is \u201cmanaging editor,\u201d she doesn\u2019t feel that it reflects the newsroom\u2019s status.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt seems sort of weird to have the title as if we still have newsrooms with a dozen people,\u201d she said. \u201cIt gives me that vibe of like, \u2018barely managing editor,\u2019 \u2018mostly surviving editor.\u2019\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though her staff has always been small, this is the smallest it&#8217;s ever been after they had to lay off a fourth staffer as an emergency measure over the summer. And while the paper is now \u201cin the black,\u201d they still do not have enough money to take on more staff.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<em>Right: a screenshot of a recent cover design for the North Coast Journal. Photo courtesy of the Journal&#8217;s instagram &amp; added design by Jennifer Nehrer<\/em>)<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"719\" src=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/NCJ-edited.png\" alt=\"\" class=\"wp-image-202 size-full\" srcset=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/NCJ-edited.png 719w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/NCJ-edited-300x300.png 300w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/NCJ-edited-150x150.png 150w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When she asks new writers to freelance, Cahill says, \u201cI would love to underpay you.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lack of funding also means that it has been difficult for Cahill to pay a more diverse set of writers for her paper, which in turn means a lack of representation for the various ethnic groups that make up Humboldt County.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI need to have people of all different backgrounds covering material of all different backgrounds, so that we don&#8217;t just have white voices reviewing film, or we don&#8217;t just have white voices talking about art,\u201d she said. \u201cI think that is an invisible kind of discrimination, and I don&#8217;t want to see it.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong><em>Interactive: Learn more about the featured journalists<\/em><\/strong><\/h4>\n\n\n<div style=\"margin: auto\"><iframe loading=\"lazy\" src=\"https:\/\/uploads.knightlab.com\/storymapjs\/411ca149469e3317aa155844a20033d2\/california-local-journalists\/index.html\" frameborder=\"0\" width=\"100%\" height=\"800\"><\/iframe><\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>This interactive element, made using <a href=\"https:\/\/storymap.knightlab.com\/\">Storymap JS<\/a>, allows you to click through a set of slides and learn more about the journalists I spoke to for this project. Though they may not all appear in the main text piece, each provided valuable insight for my capstone and deserve to have their voices heard. You can also find this interactive on my <a href=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/multimedia-elements\/\" data-type=\"page\" data-id=\"19\">Multimedia Elements<\/a> page. <\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Make it&#8230; Maybe<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Frausto said she loves working at lajolla.ca because not only is she local to the area, but so is the management. One of the reasons she had left her previous job at the <em>La Jolla Light<\/em>, owned by the same company as the <em>San Diego Union-Tribune<\/em>, is because the two papers were bought by an out-of-state owner.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe more you remove news management from the community that it serves, whether that community is LA County, which is gargantuan, or even La Jolla, the more diluted the news and the less interesting it is to readers,\u201d she said. \u201cI honestly don&#8217;t think I would work in La Jolla journalism if I didn&#8217;t live here, because [it wouldn\u2019t be] my community. My voice changes when I&#8217;m not writing about things that relate to me.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One man has taken this philosophy to heart. TJ Montemer is 41 years old, and he considers himself to be the youngest media owner there is. But what sets him apart from other big media companies is not simply his age, it\u2019s his model: each of the groups of papers he owns in Los Angeles, Modoc County, CA, Florida and now Mississippi acts as its own entity, both in marketing and behavior. The website for Mirror Media in Los Angeles only lists the seven local papers in that group, and no mention of other states can be found.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Montemer said he does this because to him, it doesn\u2019t make sense to force outlets across the country to do the same thing. The same goes for the journalists who work there \u2014 each group has its own set of editors and boots on the ground.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEvery single community represents itself,\u201d he said. \u201cWhat I do in LA will not work in Modoc, what I do in California sure as shit will not work in Florida \u2026 the character or the identity of the actual company itself is always going to be derived out of the staff locally.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Montemer embarked on this venture because he believes in the importance of local news over national media, especially as he said no longer trusts what comes out of national news nowadays.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere&#8217;s just not enough money involved in local [news] to make it corrupt,\u201d he said. \u201cIt&#8217;s a pure play to me. And I like that. I like pure plays. I don&#8217;t want to feel like what I&#8217;m doing doesn&#8217;t matter. I think local news matters more than anything right now.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(<em>Right: a screenshot of the April 24-30, 2026, issue of the <\/em><\/em>Santa Monica Mirror<em><em> &amp; <\/em><\/em>Yo! Venice<em><em>. Photo courtesy of yovenice.com &amp; added design by Jennifer Nehrer<\/em>)<\/em><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"775\" src=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Montemer-paper-edit-for-web.png\" alt=\"\" class=\"wp-image-206 size-full\" srcset=\"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Montemer-paper-edit-for-web.png 632w, https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/wp-content\/uploads\/2026\/05\/Montemer-paper-edit-for-web-245x300.png 245w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Frausto said she remains passionate about the importance and resilience of smaller, local papers because of that community focus and need.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNo matter what happens with large outlets,\u201d she said, \u201ccommunity journalism will always survive, because people will always need to know and want to know what&#8217;s happening in their community, Whether that&#8217;s as small as an HOA newsletter that covers eight blocks, or a paper that&#8217;s fit for 40,000 people, or an Instagram account that reaches more than six figures of followers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In speaking with newsroom leaders across the state, what most emphasized was the same as Montemer and Frausto: dedicated local reporting requires a local staff and focus; though the former is what some newsrooms are struggling to pay for, and there is no &#8220;one size fits all&#8221; model for making those payments happen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, bipartisan lawmakers in Washington, DC were lobbying their colleagues to support the Local Journalism Sustainability Act, a bill that would utilize various subsidies to financially support local news across the country. Amid the usual legislative chaos, the LJSA was for the most part abandoned, leaving individual states to pursue their own strategies \u2014 if they even wanted to do so \u2014 to fund local news.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pearce said he has seen some states attempt their own versions of these incentives to varying degrees of success, but the issue still remains. Indeed, California has begun the process to implement such legislation on the state level through Assembly Bill 2222, or \u201c<a href=\"https:\/\/www.rebuildlocalnews.org\/explainer-californias-community-news-act-ab-2222\/\">California\u2019s Community NEWS Act<\/a>.\u201d Introduced by Assemblymember Christopher M. Ward in February, the act would create two refundable tax credits for newsrooms that hire local journalists. The act is currently stuck in committee.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pettigrew\u2019s fellowship is also an example of a subsidy for local news outlets so they can strengthen their staff without worrying about the cost. Having their salary paid for by Berkeley is what allowed Pettigrew to stay with the Sun-Star when others were laid off.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, Pettigrew had actually been working at UC Berkeley before becoming a fellow, and had watched the fellowship grow from its infancy. They said the fellowship has really helped these underserved communities have reporters, but also helped the reporters themselves \u2014 all of whom are early in their careers \u2014 get the training and support they need.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI&#8217;m really impressed by the work that other fellows are doing all throughout California, and I think that a lot of these counties wouldn&#8217;t have a lot of coverage if it weren&#8217;t for the fellowship,\u201d they said. \u201cOn top of that, the fellowship provides ongoing training and a space to talk about reporting ethics and what our goals are and what we&#8217;re working toward. And I think it&#8217;s really helpful to feel like you&#8217;re part of something like that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pettigrew\u2019s situation also demonstrates, however, that this subsidy could simply be a band-aid over a bullet hole. McClatchy still pulled the Sun-Star\u2019s funding, leaving Pettigrew in the situation they find themself in today.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If there\u2019s one thing this analysis should highlight, it\u2019s that there actually is no one-stop solution to a lack of local journalists in any given California newsroom. California is a diverse state in many ways, and this is no exception. The outlets here are from areas wealthy and poor, urban and rural, coastal and inland, populous and not. The solutions for the crisis must therefore be as diverse and localized as the communities that each of these papers serve, and to insinuate otherwise would be doing a disservice to the good they aim to bring to their readers.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After decades working for national media\u2019s biggest names, Paul Miller \u201cretired\u201d to Carmel-by-the-Sea in the 1990s. But instead of spending his days soaking in&nbsp; Carmel\u2019s stunning&nbsp; cliffsides, he did something a little closer to home: he bought a local newspaper out of destitute. Thirty years later, the Carmel Pine Cone is a well-funded, well-oiled machine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"main-article","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":56,"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":208,"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions\/208"}],"wp:attachment":[{"href":"https:\/\/ascjcapstone.com\/spring-2026\/jnehrer\/index.php\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}