After a three-month stint in a Romanian jail, online influencer Andrew Tate trended on twitter After his release, his first tweet, which consisted of a simple smiley face, received hundreds of thousands of likes in just 24 hours. Verified accounts with blue checkmarks began commenting on his tweet in an attempt to tap into some of his Twitter attention.
What happened in Romania to make the proud misogynist into an even bigger hero to his army of male followers? Romanian authorities accused him of being an online pimp. Although detailed accusations of wage theft and sexual assault might damage the reputation of many media personalities, Tate's proud chauvinism sets him apart from most others in the public eye today, as do his army of supporters.
Listen to Tate in his own words
Before being banned from social media platforms last year, the anti-feminist influencer gained over 5 million followers on Facebook, Instagram, TikTok, Twitch, and YouTube. Now, with over 6.5 million followers, he has rebuilt his following on Twitter, the lone platform to host the influencer.
While Tate has gained considerable attention for his ideas, his content is not a novelty in the digital sphere; communities like his have existed for years. But things have seemed to reach a critical mass as social media goes mainstream and influencers like Tate draw followers from more surprising social and political horizons.

The Influenced
"I felt like my lack of masculinity had allowed me to be taken advantage of, had allowed me to be treated like sh*t for so long. And what I needed was to become a man, a real man,’"
Antonio, who agreed to speak about his experiences as a former consumer of content like Tate’s on the condition that I do not use the last name of he and his family, is a self-proclaimed progressive. He has always been vocal in his denunciation of Trumpism and even attended local protests against police brutality during the summer of 2020.
But, despite Antonio's support for Bernie Sanders and social justice, he found himself drawn to anti-feminist gender discussions within right-wing ideology. As part of his daily routine, Antonio would come home from high school and retreat to his dimly lit bedroom, where he would browse Reddit forums, indulging in his daily dose of provocative male pride.
He says that he would instigate fights with women offline and harass them online from multiple accounts. Antonio says that for a time he even argued for the abolition of the 19th Amendment so that the nation returned to a time when only landowning males had the right to vote. The implications of such beliefs are troubling to say the least. How does this happen?
Antonio has company. A recent survey from research psychologists at the University of Texas found that among self-reported incels, people who base their sense of self around a perceived inability to make sexual or romantic connections, 45% leaned left on the political spectrum.
Antonio hid his true political beliefs when he encountered women in person, because he knew they were problematic. "I knew what I was doing was wrong. I made a conscious effort to sort of mask my beliefs, even around women,” he says.
Standing at five-nine and 160 pounds, Antonio speaks with a halting, choppy rhythm. He grew up as a loner. Making friends, and in particular building connections with women, didn't come naturally to him. He suggests this has to do with being bullied throughout school and losing that initial sense of confidence.
Now, a 20-year-old college student in Phoenix, Arizona, Antonio says that he struggled to communicate with women all his life, trying to please them, but interpreting most things as rejection. He now recognizes that he was afraid women wouldn’t like or want him.
Antonio can recall one of his first experiences with a girl in 2015 when he was 13 years old. They became friends in eighth grade, but he concluded that the girl, who came from a broken home, was abusive toward him.
“She used me as a punching bag. She had taken her problems out on me,” he said. “I had emotional breakdowns. She would say things like 'kill yourself. No one likes you.'”
The more she would demean him, the more he would try to earn her approval, and when he couldn't, he began to lash out. Antonio’s anger led him to spread his negative feelings toward all women because he had come to assume they would mistreat him like she did.
Part of the problem, he believes now, is a lack of healthy male role models, which made him vulnerable to being taken advantage of by women.
"I felt like my lack of masculinity had allowed me to be taken advantage of, had allowed me to be treated like sh*t for so long. And what I needed was ‘to become a real man,’" Antonio says.
Although Antonio now understands that Janice's behavior was mostly a result of her own chaotic home life, as a vulnerable teen, he perceived it as confirmation that women found him repulsive. As a result, he felt unable to discuss his relationship confusion with anyone and turned to the internet for support. He turned to the Manosphere, an informal online community focused on masculinity and its alleged crises, for support and quickly became obsessed with seeking answers that consoled and affirmed him.

The Manosphere
“I do not think most women understand how lonely the majority of men are. There are men in the world who have genuine loneliness. Why do you think men are killing themselves?” - Andrew Tate
The Manosphere is a loosely-connected web-based network of misogynistic movements including pick-up artists, men's rights activists, and self-help experts. Involuntary celibates, known as, incels have gained significant attention in recent years and are one of the most violent groupings in the Manosphere.
The incel movement originated as an off-shoot of the pick-up artist community, which aimed to teach men how to seduce women using various tactics. When these tactics failed for many men, they became bitter and resentful. Many incels believe that sex is a right for all men, and women who reject them are committing a terrible crime that deserves punishment.

Common meme in the incel space
Incels believe in biological determinism and the 20/80 rule, which states that only 20% of men are desired by 80% of women. Men who do not fit the description of a "Chad"– good looking, muscular, tall, and wealthy– are doomed to loneliness, as women will always choose dominant men for protection and validation. The Incel community blames Chads for monopolizing sexual relations with women, leaving other men without a partner.
Elliot Rodger's case is a tragic example of the extreme and violent end of this ideology. In 2014, he killed six people and injured 14 others in a mass shooting in California. He blamed women for his loneliness and wrote a manifesto where he described himself as the "perfect guy" who was overlooked for "obnoxious men."
In 2016, after several high-profile deadly acts of domestic terrorism, the incel subreddit, r/incel, was banned from Reddit where it had 40,000 members.
In April 2018, Alek Minassian intentionally drove a van into a business district in Toronto, targeting pedestrians, resulting in the death of 10 individuals and injury of 16 more. Prior to the attack, he posted a message on Facebook which included a reference to the "Incel Rebellion" and praised Elliot Rodger.
Despite organized efforts to track and combat the movement, incel ideologies continue to thrive, aided by algorithms that tend to amplify extreme messages and far-right figures who prey on and sometimes profit from vulnerable young men. In 2022, the most popular incel forum gained 4,000 new members alone.
For Antonio, the online incel community became an emotional crutch, providing him with a sense of belonging and a platform to vent his frustrations about women.
Antonio got hooked on the emotional highs and lows he felt in such forums. His interactions with the groups alternately elevated and undercut his confidence, like he was getting fed and then starved of his perceived own self worth.
“It was every day, every day, always, it was like an obsession with me," Antonio recounts.
At times, Antonio says he found comfort in online communities like r/MGTOW, r/redpill, and r/incel, where he felt justified in his anger and gained a newfound sense of ‘clarity’.
On the now banned Reddit forum r/MGTOW, where resentful men raged about their experiences with ex-wives they suggested are evil. He felt these ideas made him impervious to future abuse from women and thus smarter than men who didn’t ‘go their own way.’
Antonio found relief in r/redpill ideology, which claimed to reveal the secret truth about women that modern feminism tries to conceal. The ideology asserts that women are naturally hypergamous, climbers seeking relationships with wealthier men, and that promoting feminism and progressivism aims to make men weak and obedient.
But most of all Antonio identified with the banned subreddit r/incel, where young men discussed their lack of experience with women and some justified violence against sexually active women and men.
However, Antonio found comfort in the community, as he realized that there were others like him who were struggling with similar issues and weren't abnormal.
"A lot of these men were in situations like I was — shy, reclusive, complaining about their lack of luck with women. They would talk about how maybe it was their physique that stopped them, or it was, you know they weren't tall enough, they weren't muscular enough, they weren't this, they weren’t that. It was very self mutilating.”

Rejection & Anger
"The incel community plays on the general distrust I have. They’d say, ‘women do hate you, they do think you're disgusting. Yeah, they despise you.’"
Antonio's focus on dating and relationships with women may seem shallow, but it is a common concern. Insecurity and loneliness are not limited to one gender. The incel community has a female counterpart; the femcel community.
The r/trufemcels subreddit was banned from the site in June 2020. Members of this community were also having difficulty navigating the modern dating environment, which they saw to be shallow and commodified.

Common meme in the femcel space
In order to make sense of their complaints, they turned to the idea of taking a 'pink pill,' which allowed them to realize that society was intrinsically prejudiced against women and based on superficial looks. They were cruel, much like male incels. They suffered from 'not-like-the-other-girls' syndrome and made fun of lucky, gorgeous ladies they branded 'Stacys.'
Many people are concerned about their gender identity and how to be successful in love and sexual relationships. This competitiveness might cause people to be concerned about where they stand in respect to others. Although not everyone talks about it as candidly and self-deprecatingly like incels do, many people have these worries too.
In her essay "Does Anyone Have the Right to Sex?", philosopher Amia Srinivasan discusses the complicated issue of desire and how it relates to politics. She says that no one is obligated to desire someone else, but it's important to recognize that desire is not neutral. This means that what we are taught to desire, like being thin, muscular, or rich, can reflect and reinforce social inequalities and power structures. ‘-Cels’ face this issue as they feel pressure to conform to certain gender roles to the point it affects their sense of self.
This pressure on incels to conform to gender roles can be attributed to a society that traditionally prioritizes straight men in resources, jobs, sex, and family, says USC Professor Diana Blaine. But, changes in culture and the way our economy works has made this so this is not happening anymore leaving male identity in limbo.
“They're not always white males, but it's a phenomenon of whiteness in a lot of ways. That idea of entitlement, over women's bodies over resources have been promised to men. And for all kinds of reasons our society isn't necessarily producing the results that all young men are expecting,” says Blaine. “But instead of looking internally, as we all do when we're disappointed, there's a kind of a permission to externalize those grievances and project them onto females, and say, ‘Oh, you've been unfairly deprived of your birthright as males'” she concludes.
Anti-feminism is an effective recruiting narrative across cultures, it helps to bridge the personal with the political. Feminism is portrayed as an enemy by extremists, who can use individual encounters with girlfriends or bosses to support their claims.
“Once this idea of victimization is internalized, it's really easy to apply that same framing to other enemies, whether it's the West, or Liberals, or immigrants. And so misogyny is sort of like really unifying in a lot of the extremist threats that we see both on the far right as well as among jihadist groups.” says Rachael Fugardi, a research analyst for the Southern Poverty Law Center.

Social Media Manliness
“Youtube does not help when it comes to promoting content that will lead men down good spaces”
Blaine says that while the internet has facilitated the formation of new identities, it has also led to the creation of identity-based groups, some of which promote hate and extreme ideologies. “That can have wonderful kind of progressive results; LGBTQ isolated individuals going to a middle school in Nebraska, in the olden times, wouldn't have had anybody to talk to or tell. And so now people can find like minded people on the internet. But it can also foment these kinds of identity based groups that then it creates the thing called the incel.”
Access to the internet and social media has made radicalization easier, with OFTEN charismatic figures promising solutions through various forms of extremism. And all of this can happen via closed chats, Facebook groups, Instagram feeds, Twitter timelines, TikTok For You Pages or Youtube videos.
In December 2019, at the height of his radical beliefs, Antonio routinely watched Nick Fuentes, the holocaust-denier too radical even for Donald Trump. At the time, Antonio says he was well-aware that Fuentes was a “disgusting individual,” but still found enjoyment in his content during his most radical phase. He clarified that he always disagreed with Fuentes on race-related issues, but was able to find common ground with the neo-Nazi on anti-feminist gender-related issues.
Antonio spoke of a blogger named Roosh V from the 2010s, who was the Andrew Tate of that decade, giving relationship advice through a male supremacist lens. Roosh V and the red pill community had similar advice to Andrew Tate's recent content. They, along with Nick Fuentes, have used the internet to groom insecure young boys into conservative and authoritarian ideologies. Their content is often characterized by juvenile humor and relatable societal observations. The internet has made it easy for them to find and connect with their audience. This is particularly true of YouTube, which is constantly under fire by users for seemingly promoting toxic content.