On February 11, 2024

The Kansas City Chiefs defeated the San Francisco 49ers 25-22 in a thrilling overtime victory to capture their second straight Lombardi Trophy in Super Bowl 58.

But the biggest star of the game wasn’t even on the field.

Travis Kelce is a three-time Super Bowl Champion, nine-time Pro Bowler, seven-time All-Pro, and widely regarded as one of the greatest tight ends of all time. 

His girlfriend just so happens to be the most popular person on planet Earth.

So what happens when you put the biggest sports league and the biggest superstar in a frenzy of attention every week?

The greatest boost to branding, demographics, advertising, small business, and community that any industry has ever seen, otherwise known as…

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