With an average price tag of approximately

for a 30 second spot, advertisements for this years Super Bowl came at an all time high and featured a heavy “Taylor Tax”.

With brands recognizing the potential of a “Swiftie Bowl” that could potentially reach millions of new customers, companies were willing to pay a pretty penny for a chance to advertise their business.

And many brands looked to capitalize on an increased female demographic in ways that differentiated from Super Bowl Ads of the past.

In 2023, Super Bowl LVII featured no advertisements for brands involving beauty, cosmetics, and other makeup products.

But in 2024? Advertisements from the three cosmetic brands of NYX, Cerave, and Cetaphil took center stage with some of the most memorable commercials of the night.

Along with targeting the new female demographic, companies such as Marvel Studios were also able to benefit off of the increased audience. Releasing the first trailer for the highly anticipated crossover film Deadpool & Wolverine during the game, the studio would amass

views and counting and earn the most viewed teaser trailer of all time.

But big businesses weren’t the only ones profiting from the celebrity stardom, as small business owners were able to make life changing money in a swift amount of time.

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