student films

Student projects build networks for creative experimentation despite the low budgets. They focus more on learning from other student films than on gaining profit like box office or indie films.

Jacqueline Lo was the marketing director and social media coordinator for “JJAN,” a USC student production about alcoholism and multi-generational trauma in an Asian American household. It targeted audiences with the same ethnic background who shared similar experiences.

“JJAN” primarily used Instagram and TikTok to speak to audiences and communicate the film. It differentiated from other student projects that oversaturate social media by creating an aesthetic and interactive social image to cultivate a community.

Social media postings of a logline, theme, and introduction also create a form of accountability. Curating a deck based on the mood board of the film, set by the director in advance, clarifies the creative direction and introduces the essential drive of the film. Sharing the experience creates a vicarious opportunity for other students to learn the process and expand their cinematic interests.

“Once we establish the beginning of a project by tagging a crew and cast on an Instagram post, we’re obligated to complete the film,” said “JJAN” producer Amanda Chen.

Student films are grounds for experimentation and a safe space before entering the extensive film industry.